Expertise in the intricacies of specialty market trends, provider needs, customer experience priorities (e.g., patient reporting, technology, EMR integration) Strong proficiency with CRM systems (SFDC), data visualization tools (e.g., CRMA, Tableau), and industry and specialty diagnostics datasets (e.g., Definitive Healthcare, claims, lab data) Ability to simplify complex data and communicate actionable insights to non-technical audiences Excellent cross-functional collaboration and stakeholder management skills Demonstrated ability to lead, motivate, and develop high-performing commercial excellence professionals Strong executive presence. Monitor competitive dynamics and quantify likely impact to territory performance Maintain dynamic targeting lists refreshed monthly based on Definitive Healthcare data, field insights, market forces, and strategic goals Recommend territory design to optimize coverage, workload, opportunity concentration, and strategic alignment Segment accounts by site-of-care, health system affiliation, payer mix, and clinical complexity to inform differentiated selling strategies Define KPIs and metrics such as adoption rates, revenue contribution by product, health system penetration, and account-level performance to measure impact Technology and Analytics Optimization.