San Francisco, CA7 days ago
Build influence and alignment across matrixed stakeholders.12+ years of experience in brand marketing, product marketing, consumer products, and/or brand management, with brands and at companies with global scale 10+years of experience with team leadership, cross-functional team leadership, or team management Demonstrated track record of managing a multi-product or multi-brand portfolio with distinct brand identities and competing resource demands Proven experience developing global strategy and delivering impactful marketing campaigns internationally, supported by data Deep data fluency: proven experience building measurement frameworks, defining brand health metrics, and using data to shape both strategy and investment decisions Experience building mass-market consumer-centric brands with demonstrated expertise in brand evolution or brand repositioning during periods of significant product or market change Experience developing and executing large-scale integrated marketing campaigns (online/offline, social, digital, events), including both brand-building and acquisition marketing Experience sitting on executive leadership teams, influencing company-level strategy, and presenting to C-suite and executive stakeholders Experience partnering with product management, engineering, data science, research, creative, and other cross-functional teams to shape product roadmaps and drive business results Experience managing significant marketing budgets and making portfolio-level resource allocation tradeoffs Bachelor's Degree Experience leading consumer marketing for large-scale tech brands Creator-economy expertise and experience marketing with and through creators Incremental experience in product marketing and growth marketing Experience leading marketing for products at different maturity stages simultaneously (established global brands, high-growth emerging products, brand transformations)Meta builds technologies that help people connect, find communities, and grow businesses. Meta is looking for an experienced marketing leader with a passion for building global brands, managing complex product portfolios, and developing insights-driven marketing strategies that build affinity, engagement, and sustained growth across Instagram, Threads, and Creator Marketing.