p>• Lead and execute the regional sales plan to achieve sales, revenue, and profitability targets • Manage, coach, and develop a high-performing sales team, fostering accountability, engagement, and professional growth • Effectively activate and execute large, complex contracts across Distribution and Non-Commercial segments • Partner cross-functionally with Sales Planning, Business Partnering, Marketing, Customer Service, and other internal teams to align priorities and deliver integrated customer plans • Oversee regional forecasting, sales activity metrics, pipeline management, and performance reporting • Develop and maintain strong, strategic relationships with distributors, commercial and non-commercial operators, and channel partners • Identify growth opportunities, assess risks, and adjust plans to drive consistent results • Ensure effective planning and utilization of trade spend to maximize return on investment and to analyze, assess, and manage pricing decisions • Serve as a people manager with responsibility for the overall development, direction, coordination, and evaluation of the regional sales team, including hiring, training, performance management, coaching, and employee relations. • Strategic mindset combined with strong execution and operational discipline • Solid financial background with experience managing sales performance and profit and loss (P&L) statements • Demonstrated leadership and strong interpersonal skills • Proven ability to influence attitudes and actions across functional lines to achieve organizational objectives • Ability to lead a geographically dispersed team and manage competing priorities and unexpected demands • Excellent verbal and written communication, facilitation, presentation, and organizational skills • Strong group presentation skills • Willingness to travel extensively (up to 50-60%); occasional weekend travel may be required.