NewManager, Talent Partnerships - Remote LaterManager, Talent Partnerships - RemoteAnywhere, NYRemote$85,000–$100,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
NewSocial Media Manager - Remote LaterSocial Media Manager - RemoteAnywhere, NYRemote$90,000–$120,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Your community management work contributes to a measurable improvement in audience sentiment and response rate, and your cross-functional partnerships have helped create more integrated, higher-impact campaigns.
NewPartner Account Manager - PAR OPS - Remote PAR TechnologyPartner Account Manager - PAR OPS - RemoteAnywhere, NYRemote$60,000–$70,000 / yearAdvocate for partner needs internally and provide training on PAR product capabilitiesThe base salary range for this position is $60,000 to $70,000 USD per year, commensurate with work location, experience, skills, certifications, education, and prior accomplishments. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings.
NewProduct Manager, Site Integrations and Payments - Remote PAR TechnologyProduct Manager, Site Integrations and Payments - RemoteAnywhere, NYRemoteYou will work closely with customers, engineering and design teams, and internal stakeholders to define integration requirements, drive roadmap execution, and ensure the platform meets the operational and business needs of our fuel and convenience partners. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings.
NewSenior Product Manager - Remote PAR TechnologySenior Product Manager - RemoteAnywhere, NYRemoteIn this role, you will collaborate closely with cross-functional teams—including engineering, design, marketing, and sales—to drive the development and delivery of cutting-edge drive-thru solutions that enhance guest experiences and optimize operational efficiency for our customers. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings.
NewAccount Manager - Creator Affiliate - Remote LaterAccount Manager - Creator Affiliate - RemoteAnywhere, NYRemote$105,000–$115,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
NewSALES MANAGER AUTO DEALERSHIP CHRYSLER DODGE JEEP RAM CDJR FORD Oneida Any AM LLCSALES MANAGER AUTO DEALERSHIP CHRYSLER DODGE JEEP RAM CDJR FORDOneida, NY$75,000–$150,000 / yearClosely follows customer tastes, lost sales, the history of dealership sales, and local market trends to choose which cars to stock and ensure that purchasing is balanced. Works with the sales team on programs to increase gross earnings from new cars and penetration of after-sales marketing (financing and insurance).
District Sales Manager - Spirit Spencer Gifts - Spirit HalloweenDistrict Sales Manager - SpiritSyracuse, NY$1,199.10–$1,224.10 / weekThe District Sales Manager is responsible for all aspects of the store operation (average 3 stores) including, sales, payroll recruiting, training, employee relations, expense control, shrink and all related functions. The physical demands of the job require in excess of 8 hours of standing, walking, climbing ladders, setting up fixtures, lifting and moving up to 50 pounds.
Store Manager - Spencer's Spencer Gifts - Spirit HalloweenStore Manager - Spencer'sSyracuse, NY$23–$23.25 / hourFull timeThe Store Manager oversees and is accountable for the operation of a store, ensuring maximum sales and profitability through controlling expenses, shrinkage, human resources management as well as all aspects of merchandising and inventory control in adherence with all Company policies and procedures. The physical demands of the job require in excess of 8 hours of standing, walking, climbing ladders and lifting up to 50 pounds.
Assistant Store Manager - Spencer's Spencer Gifts - Spirit HalloweenAssistant Store Manager - Spencer'sSyracuse, NY$18–$18.25 / hourFull timeThe Assistant Manager is responsible for supporting the Store Manager in the various tasks involved in the overall operation of a store, ensuring maximum sales and profitability by developing staff, controlling expenses and shrinkage as well as all aspects of merchandising and inventory control in adherence with all Company policies and procedures. The physical demands of the job require in excess of 8 hours of standing, walking, climbing ladders and lifting up to 50 pounds.
NewTerritory Manager, Surgical Pain - Buffalo / Rochester, NY Avanos MedicalTerritory Manager, Surgical Pain - Buffalo / Rochester, NYNot Specified, NY$70,000–$130,000 / yearHere at Avanos Medical, we passionately believe in three things: Making a difference in our products, services and offers, never ceasing to fight for groundbreaking solutions in everything we do; Making a difference in how we work and collaborate, constantly nurturing our nimble culture of innovation; Having an impact on the healthcare challenges we all face, and the lives of people and communities around the world. They will be active in their accounts and demonstrate consistent engagement with current and potential customers They will utilize CRM tools and reporting data will enable the Territory Manager to grow their territory and deliver value to customers.
NewTerritory Manager, Surgical Pain - Long Island / Lower NY Avanos MedicalTerritory Manager, Surgical Pain - Long Island / Lower NYNot Specified, NY$70,000–$130,000 / yearHere at Avanos Medical, we passionately believe in three things: Making a difference in our products, services and offers, never ceasing to fight for groundbreaking solutions in everything we do; Making a difference in how we work and collaborate, constantly nurturing our nimble culture of innovation; Having an impact on the healthcare challenges we all face, and the lives of people and communities around the world. They will be active in their accounts and demonstrate consistent engagement with current and potential customers They will utilize CRM tools and reporting data will enable the Territory Manager to grow their territory and deliver value to customers.
NewAssociate Director, Field Marketer (Central - South) - Remote Agios PharmaceuticalsAssociate Director, Field Marketer (Central - South) - RemoteAnywhere, NYRemote$153,541–$230,312 / yearThe current base salary range for this position is expected to be between $153,541 and $230,312 annualized; final salary will be determined based on various factors including, but not limited to, years of relevant experience, job knowledge, skills and proficiency, degree/education, and internal comparators. Our team’s proven track record of executional excellence, combined with our depth of expertise and dedication, enables us to develop innovative medicines that reflect the priorities of rare disease communities.
NewAssociate Director, Field Marketer (Southwest) - Remote Agios PharmaceuticalsAssociate Director, Field Marketer (Southwest) - RemoteAnywhere, NYRemote$153,541–$230,312 / yearThe current base salary range for this position is expected to be between $153,541 and $230,312 annualized; final salary will be determined based on various factors including, but not limited to, years of relevant experience, job knowledge, skills and proficiency, degree/education, and internal comparators. Our team’s proven track record of executional excellence, combined with our depth of expertise and dedication, enables us to develop innovative medicines that reflect the priorities of rare disease communities.
NewAssociate Director, Field Marketer (Central - North) - Remote Agios PharmaceuticalsAssociate Director, Field Marketer (Central - North) - RemoteAnywhere, NYRemote$153,541–$230,312 / yearThe current base salary range for this position is expected to be between $153,541 and $230,312 annualized; final salary will be determined based on various factors including, but not limited to, years of relevant experience, job knowledge, skills and proficiency, degree/education, and internal comparators. Our team’s proven track record of executional excellence, combined with our depth of expertise and dedication, enables us to develop innovative medicines that reflect the priorities of rare disease communities.
Marketing & Brand Manager National Digital Trust Company (In Organization)Marketing & Brand Manager*, NYNational Digital Trust Company (In Organization) has received conditional approval from the Office of the Comptroller of the Currency to open as a federally chartered trust bank to provide a broad range of digital asset services. In this role, you will partner closely with Business Development, Sales, Product, and Strategy to deliver high-impact marketing initiatives across owned, earned, and paid channels.
Associate Manager, Global Brand Marketing Michael Kors Stores CaliforniaAssociate Manager, Global Brand MarketingNew YorkAs the Associate Manager, Global Brand Marketing, your primary role is to support in the alignment of the global marketing strategy & implementation of global 360 brand campaigns across all regions. Collaborate and work cross functionally with PR, Social, Creative, Media, and VIP/Influencer to evaluate regional plans and execute global strategy effectively.
GreenLight || Senior Brand Manager (Contract) Live Nation WorldwideGreenLight || Senior Brand Manager (Contract)New YorkGreenlight is an internal creative & production team within Live Nation’s sponsorship group responsible for bringing select brand partnerships to life through content, activations, and experiences that resonate with fans at the ground level. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.
NewSenior Brand Manager - 3568645 Blackbird RecruitingSenior Brand Manager - 3568645New YorkDrive performance (through direction)Improve conversion, clarity, and overall brand effectiveness—not by running ads, but by guiding what wins. Ensure agencies, marketing, and internal teams execute one consistent message .
PRODUCT BRAND MANAGER MindlancePRODUCT BRAND MANAGERNY, NYKnowledgeable in product briefs creation for cross-functional teams, outlining strategies, positioning, concept, and inspiration. Excellent communications, organizational, presentation and project management skills.
Senior Manager, Brand Experience Fanatics Betting & GamingSenior Manager, Brand ExperienceNew YorkFanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.
Senior Client Solutions Manager, Brands & Agencies VerveSenior Client Solutions Manager, Brands & AgenciesNew YorkAs part of Verve, we've unified the company's demand-side offering, bringing together the largest on-site search intent dataset outside of walled gardens, direct SDK integrations with top apps, alongside data partnerships with 3M+ websites and LLMs. With 30 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms.
Client Solutions Manager, Brands & Agencies VerveClient Solutions Manager, Brands & AgenciesNew YorkAs part of Verve, we've unified the company's demand-side offering, bringing together the largest on-site search intent dataset outside of walled gardens, direct SDK integrations with top apps, alongside data partnerships with 3M+ websites and LLMs. With 30 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms.
Brand Design Manager Stellar Development FoundationBrand Design ManagerNew YorkPowered by a decentralized, fast, scalable, and uniquely sustainable network made for financial products and services and a thriving and passionate ecosystem that includes a non-profit organization driven by a mission, Stellar is paving the path to unlock the world’s economic potential through blockchain technology. Built with speed and low costs in mind, the Stellar network provides builders and financial institutions worldwide a platform to issue assets, and to send and convert currencies in real time creating real world utility.
Account Manager - Premium Apparel Brands Li & FungAccount Manager - Premium Apparel BrandsNew YorkThe Account Manager will serve as the primary point of contact for brand partners, managing day-to-day business activity while ensuring strong alignment and collaboration across internal design, development, and production teams from concept through execution. Partner cross-functionally with internal design, product development, and operations teams to bring each brand’s creative intent to life through high-quality product execution.
Manager, Brand Strategy A+E Global MediaManager, Brand StrategyNew YorkThe Manager, Brand Strategy is responsible for developing and managing innovative marketing strategies to grow the reach of our brands, genres and tentpoles, and engage with our fandoms in meaningful ways. Develop and maintain strategy documents and tools to educate, inspire and influence how our genres come to life across platforms, ensuring every touchpoint is distinctive, cohesive, and culturally resonant.
10491 - Regional Key Account Manager Grocery Central Emerging Brands Barcel USA LLC10491 - Regional Key Account Manager Grocery Central Emerging BrandsNYIn this role, you will lead initiatives to drive volume and profit growth for Barcel USA's Emerging Brands Portfolio within the Regional Grocery Channel of business for the Central and Western US geographies. Cultivating strong relationships with the internal Barcel USA Sales Team will be essential, as you will spearhead negotiations and ensure alignment with the Barcel USA account strategic plan.
Manager, Brand Design Engineering GeminiManager, Brand Design EngineeringNew YorkGemini is a global crypto and Web3 platform founded by Cameron and Tyler Winklevoss in 2014, offering a wide range of simple, reliable, and secure crypto products and services to individuals and institutions in over 70 countries. We envision a world where crypto reshapes the global financial system, internet, and money to create greater choice, independence, and opportunity for all — bridging traditional finance with the emerging cryptoeconomy in a way that is more open, fair, and secure.
NewBrand & Creative Manager NOCOBrand & Creative ManagerNew YorkIn this role you will serve as NOCO’s primary brand steward, creative lead and graphic designer — ensuring consistent, on-brand creative across print, digital/web, email campaigns, brochures, packaging, environmental design, and beyond. Manages and provides leadership to the Brand & Creative team, including Graphic Designers, ensuring the development and execution of cohesive brand, marketing, and creative initiatives.
Brand and Creative Manager Your Job SearchBrand and Creative ManagerNew YorkPartner with Marketing Managers and Sales teams to develop compelling visual narratives, conceptual mockups, and client-facing creative that help customers envision what's possible with Intersection's media platform. You'll partner closely with marketing, sales, and executive leadership to bring our story to life through brand campaigns, visual storytelling, editorial content, presentations, video, experiential moments, and client-facing creative.
Senior Manager, Global Fan Engagement Marketing – Brand Initiatives The National Football LeagueSenior Manager, Global Fan Engagement Marketing – Brand InitiativesNew YorkWorking closely with partners across Brand Marketing, Sponsorship, Licensing, Events, Data & Analytics, MarTech, Clubs, and partners, this role helps operationalize personalization at scale while maintaining brand integrity, fan trust, and message relevance globally. The National Football League (NFL) is seeking a passionate, innovative marketing leader to serve as Senior Manager, Global Fan Engagement Marketing – Brand Initiatives within the league’s Global Fan Engagement Center of Excellence.
Brand Partnerships Manager IPSYBrand Partnerships ManagerNew YorkRemoteHome to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day. We offer monthly virtual activities, company-wide offsites, professional development, and learning sessions, to help our team members stay connected, engaged, and impactful while working virtually.
Store Manager, Luxury Fashion Brand - New York, NY RMS ConsultingStore Manager, Luxury Fashion Brand - New York, NYNew YorkThis is a unique opportunity to play a pivotal role in launching a new market presence, building a high-performing team, and delivering an exceptional client experience from day one. Are you ready to shape the launch of a luxury fashion brandâs first boutique in the United States and create a destination defined by exceptional service, style, and client experience?
Manager, Corporate Communications - Gap Brand The GapManager, Corporate Communications - Gap BrandNew YorkSupport executive communications and media readiness: Shape communications for senior leaders—including the Brand CEO and CMO—across internal moments (town halls, employee forums), select external speaking and media engagements, potential issues and reactive communications - developing presentations, speeches, briefing materials, Q&A, and key messages. Bring the brand transformation story to life: Translate Gap’s strategic priorities—including product focus, brand reinvigoration, and cultural relevance—into clear, compelling communications that inspire employees, partnering with Public Relations to align internal and external messaging and ensure consistent narratives, coordinated timing, and a cohesive brand story.
New Business Development Manager, Bueno (Copeland brand)) Copeland Controls SrlNew Business Development Manager, Bueno (Copeland brand))NYBest-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead. We are looking for a commercially driven and proactive New Business Development Manager to join Bueno (a Copeland brand) and drive new business growth across the commercial real estate and built environment sectors in the UK.
Senior Associate, Brand Partnerships Operations The Business of FashionSenior Associate, Brand Partnerships OperationsNew YorkWith tasks including creation and management of project plans, detailed timelines, client communications and event recaps reports, this opportunity will give you access to a range of experiences by working cross-functionally with teams including the sales, content strategy, events and studio. Based in New York, this is a hybrid project and client management role, responsible for supporting the Brand Partnerships execution team to deliver best-in-class content and events for our global partners.
Associate Director, Creative Strategy, Brand Partnerships FeverUpAssociate Director, Creative Strategy, Brand PartnershipsNew YorkEvery month, our platform inspires over 300 million people in +55 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences. Operating like a creative agency, our team uses their expertise in entertainment and immersive events to help brands and agencies across the globe conceptualize, produce, and manage multi-channel campaigns that give audiences experiences they will remember.
Associate Director, Strategy, Brand Partnerships FeverUpAssociate Director, Strategy, Brand PartnershipsNew YorkEvery month, our platform inspires over 300 million people in +55 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences. Operating like a creative agency, our team uses their expertise in entertainment and immersive events to help brands and agencies across the globe conceptualize, produce, and manage multi-channel campaigns that give audiences experiences they will remember.
Brand Strategist First We FeastBrand StrategistNew YorkAssist with RFPs, inclusive of strategy, insights, and creative concepting, with a particular focus on smaller deals while supporting your manager with larger deals; Work closely with the Branded Creative team during pre-sale, and collaborate with teams across both editorial and branded; Create and maintain GTM materials, working across teams to update assets, insights, statistics, etc… as needed; Manage our audience insight & cross-platform analytic tools, creating & maintaining insight library for our Sales team; Work with Account Managers to create and maintain a library of case studies that demonstrate FWF’s success in connecting brands with their desired audiences; Manage our brand imagery repository including logos, thumbnails, screenshots, on-set photography, and talent photos; Other data management, including Google Drive organization, ensuring our Sales team is able to locate assets and materials that help them close deals. 2+ years of professional marketing/brand strategy experience, ideally in media/production or agency experience; Familiarity with Google Workspace, especially Slides, and experience creating visually compelling presentations that communicates how a company can best serve their brand partners and campaign goals; Experience using audience insight or reporting tools that enable Sales team to best respond to brand/agency outreach; An understanding of translating insights into actions; you understand how to identify levers our Sales team can use in speaking with potential clients and get them excited about running campaigns with First We Feast; Examples of how you’ve worked within small teams to accomplish big goals; And a passion for food and pop culture is always a plus!
Brand Ambassador STIIIZYBrand AmbassadorSyracuse, NY$28–$28Our STIIIZY product line is one of the best-selling cannabis brands in the market today and has claimed the title of the best-selling vape brand across all BDSA-tracked markets and best-selling brand overall in the California market! This is a field-based, part-time, non-exempt position scheduled 12-24 hours per week based on market needs and event volume; must have consistent availability to support retail activations during peak business periods, including Wednesday through Saturday, with primary execution windows between 12:00 PM–3:00 PM and 4:00 PM–7:00 PM .
Planner, Omni Merchandise Planning, Gap Brand The GapPlanner, Omni Merchandise Planning, Gap BrandNew YorkDevelop and maintain effective working relationships with members of cross functional team (Merchandising, Visual, Production, Distribution, Planning and Company Planning), setting expectations around prioritization and best practices around key deliverables. In this role you will be a part of the Inventory Management team that brings the financial strategy of our product vision to life by managing the largest financial asset of the company: our product itself.
Brand Ambassador TopView SightseeingBrand AmbassadorNew YorkWe own and manage the portfolio of brands, including TopView Sightseeing, Event Cruises NYC, Liberty Cruise, Bike Rental Central Park, and Attraction Pass. TopView Sightseeing is a fast growing company with significant room for growth; it offers a dynamic, one-of-a-kind work environment and is a workplace filled with enthusiastic, engaged, and supportive coworkers.
Senior Director, Brand Management (Flamingo) Mammoth BrandsSenior Director, Brand Management (Flamingo)New York$240,000–$265,000 / yearWe are seeking a Senior Director of Flamingo Brand Management who blends the mindset of a General Manager with the instincts of a creative architect - someone who can run the Flamingo business with rigor while building a brand customers genuinely love. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods.
Retail Brand Ambassador Bath PlanetRetail Brand AmbassadorSuffolk County, New YorkTeam Collaboration: Work closely with the Channel Sales Manager and Home Improvement Consultants (HICs) to maximize lead quality and ensure a seamless handoff to the sales team. Your primary goal is simple: engage shoppers, introduce our bathroom remodeling solutions, and schedule for interested homeowners for a free, no-obligation in-home design consultation.
NewBrand Champion Chef KitopiBrand Champion ChefNew YorkCreate and optimize processes for scale i.e. Closely align with city teams to understand our current processes, identify opportunities for increased efficiency, and tackle areas where we can scale processes at a centralized level. · Optimize operations so that Kitopi’s Kitchen Managers and Kitchen Optimizers are at peak performance levels with astonishingly low prep times.
Licensing Coordinator - All Brands Li & FungLicensing Coordinator - All BrandsNew York$80,000–$110,000 / yearWe are seeking an experienced Licensing Approvals & Timeline Manager to serve as the liaison between our internal teams and licensors/licensees. Managing seven brands across men’s and women’s apparel, you’ll ensure smooth approval workflows and timeline coordination.
Director — Brand Team Walkup StudioDirector — Brand TeamNew YorkOversee the development and execution of social media strategies, campaign launches, content initiatives, and brand partnerships across platforms including Instagram, TikTok, Facebook, X/Twitter, and emerging channels. We partner with fashion, lifestyle, and mission-led brands — as well as creators and talent — to help them grow and shine online through elevated storytelling, high-impact visuals, and data-driven strategies.
Calvin Klein NYC Soho Flagship Store – Associate Manager PVHCalvin Klein NYC Soho Flagship Store – Associate ManagerRetail CK Soho, New YorkYou will work closely with the Store General Manager and support cross-functional collaboration with buying, visual merchandising, marketing, and operations teams to elevate Calvin Klein’s presence and influence in one of the most competitive retail markets in the world. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
Amazon Brand Director Michael Kors Stores CaliforniaAmazon Brand DirectorNew YorkHis namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, Michael Kors, and Michael Kors Mens, including accessories, ready-to-wear, footwear, watches, jewelry, and a full line of fragrance products. For more than 35 years he has been a passionate supporter of God’s Love We Deliver, a New York-based non-profit organization that cooks and delivers nutritious meals to people living with serious illnesses in and around New York City.
Account Director, Consumer Brand BursonAccount Director, Consumer BrandNew YorkWe unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. This role is ideal for a strategic, culturally attuned leader who thrives in a dynamic environment and can translate product innovation, music culture, and real-time trends into compelling communications strategies and creative, earned-first ideas.