div>· Contribution to marketing-generated pipeline and lead goals
· Timely and accurate execution of marketing campaigns
· Campaign performance metrics (conversion rates, engagement, lead quality)
· Effective use of marketing automation and AI tools to improve campaign performance
· Quality and impact of marketing copy and promotional content
· Ability to manage multiple campaigns and deadlines effectively
· Responsiveness to performance data and campaign optimization opportunities
· Strong collaboration and alignment with sales teams. Working across email, digital, content marketing, webinars, and partnerships, the Sales Marketing Manager executes and optimizes campaigns using marketing automation and AI-driven tools to improve targeting, personalize messaging, and drive performance.