NewManager, IT Field Operations OneOncologyManager, IT Field OperationsJacksonville, FloridaStrong communication skills, including the ability to communicate effectively in both written and verbal forms with all levels of practice employees and stakeholders, as well as peers and leadership within the OneOncology IT and service desk team. . OneOncology is positioning community oncologists to drive the future of medical care through a patient-centric, physician-driven, and technology-powered model to help improve the lives of everyone living with cancer and other diseases.
IT Project Manager - Jacksonville, FL The Scarlett GroupIT Project Manager - Jacksonville, FLJacksonville, FloridaAs a leading provider of managed IT services, cybersecurity, data analytics, business intelligence, and AI solutions, we help organizations solve complex business challenges, improve performance, and reduce risk. The IT Project Manager ensures scope, timelines, budgets, and expectations are clearly defined, properly quoted, and delivered with quality.
Operations Manager Ulta Beauty, Inc.Operations ManagerSt Augustine, FloridaFull timeThe OM leads a team of Task Associates and the Merchandise Manager (MM), and is responsible for supporting the management of the operations of a retail store, including realignments, planograms and inventory life cycle-related processes (e.g., cycle counts, damages, testers, Return To Vendors (RTV), Destroy in Field (DIF) and inventory adjustments). We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label.
Town Manager International City/County Management AssociationTown ManagerOrange Park, FL$160,000–$180,000 / yearThe position requires a bachelor's degree in business administration, public administration, public policy or related field and five to ten years of increasingly responsible experience as a senior level government or private sector executive. Characterized by its small-town feel and welcoming community, Orange Park is a pocket-sized paradise offering a break from nearby large-Town bustle.
Marketing Manager - Engagement Campaigns Wounded Warrior Project, Inc.Marketing Manager - Engagement CampaignsJacksonville, FLAll resumes submitted by search firms to any employee at Wounded Warrior Project via email, the Internet or directly to hiring managers at Wounded Warrior Project in any form without a valid written search agreement in place will be deemed the sole property of Wounded Warrior Project, and no fee will be paid in the event the candidate is hired by Wounded Warrior Project as a result of the referral or through other means.". The Wounded Warrior Project (WWP) Marketing Manager - Engagement Campaigns leads the strategy and end-to-end execution of integrated, multi-channel engagement campaigns that connect warriors, their families, and other audiences to WWP programs, services, and priorities.
Regional Sales Manager - Industrial/Insulation DAP Global IncRegional Sales Manager - Industrial/InsulationJacksonville, FLYou will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores. DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products.
Territory Sales Manager - Commercial Water Supply Pentair PlcTerritory Sales Manager - Commercial Water SupplyJacksonville, FL$118,400–$219,900 / yearFrom our residential water filtration to industrial water management to pool products and more, our 9,000 global employees serve customers in more than 150 countries, working to help create a better world for people and the planet through smart, sustainable water solutions. The Named Account Executive is responsible for driving profitable growth across an assigned territory by developing distributor/channel strategies, expanding project specification influence, and converting demand into revenue.
NewManager of Communications and Process Crunch Fitness - Fitness Growth CapitalManager of Communications and ProcessPalm Coast, FLFull time90 Days : Cadence and platform fully operational with at least one full cycle completed; feedback gathered and incorporated; knowledge base structure/governance defined in partnership with Training & Development. This individual will partner closely with all departments, but particularly with the Training & Development team to build and maintain a centralized knowledge base that serves as the organization’s single source of truth.
Sales Manager Full Time The Michaels Companies IncSales Manager Full TimeJacksonville, FLThe Sales Manager supports the achievement of key sales and service KPIs through effective leadership, customer-focused coaching, and efficient day-to-day execution. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).
Sales Manager FT The Michaels Companies IncSales Manager FTJacksonville, FLThe Sales Manager supports the achievement of key sales and service KPIs through effective leadership, customer-focused coaching, and efficient day-to-day execution. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).
Key Account Manager, North Florida Braeburn IncKey Account Manager, North FloridaFLSpecifically, the Key Account Manager will meet their overall sales objectives by delivering clinical product-related information and providing access related information, in line with Company policies, to appropriate HCPs. Customer Engagement - Engage with account personnel to prepare for sales call, uncover needs and opportunities, communicate approved solutions, address customer concerns, gain advance/commitment, post call analysis/next steps.
Sales Manager The Michaels Companies IncSales ManagerSt. Augustine, FLThe Sales Manager supports the achievement of key sales and service KPIs through effective leadership, customer-focused coaching, and efficient day-to-day execution. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).
Project Manager, Capital Markets SoFi Technologies IncProject Manager, Capital MarketsFLCross-Functional Enablement: Act as the primary liaison between Capital Markets and other partner teams, removing roadblocks and ensuring New Product and Transaction Execution teams can operate efficiently without distraction from external dependencies. Funding & Transaction Strategy: Partner with Head of Capital Markets and senior team members to develop and advance innovative funding structures, transaction strategies, and scalable solutions that enhance SoFi's competitive position.
NewEquipment Manager - Jacksonville, FL Preferred Materials, Inc.Equipment Manager - Jacksonville, FLJacksonville, FLFull timeUpon sales order assignment by the C.O.M, share responsibility with the O.S.R and Est. to hold a Turnover/Kick Off meeting at the point of sale to ensure all needed information and paperwork are complete; that the scope of work is clear; review the estimate and confirm values for all items; and begins the process of scheduling the project with production to align with "Customer Ship Date" in AX. Our portfolio of brands includes Oldcastle APG, Oldcastle Infrastructure, Belgard® hardscape, Echelon® Masonry, RDI® railing, Catalyst Fence Solutions, Sakrete® packaged concrete, Amerimix® mortar, Pebble Technology International® pool finishes, and Techniseal® sands and sealant technologies.
Account Manager Vecta Environmental Services, LLCAccount ManagerJacksonville, FloridaAbout Vecta Environmental Services Vecta Environmental Services, LLC is a leading provider of industrial cleaning, hydro excavation, waste management, and environmental services supporting refineries, petrochemical facilities, manufacturing plants, and industrial operations across the Gulf Coast and surrounding regions. This role operates at the intersection of commercial strategy and operational execution, driving profitable revenue while strengthening the company’s footprint across industrial, municipal, energy, and infrastructure markets.
Key Account Manager - Commercial Water Supply Pentair PlcKey Account Manager - Commercial Water SupplyJacksonville, FL$137,300–$254,900 / yearFrom our residential water filtration to industrial water management to pool products and more, our 9,000 global employees serve customers in more than 150 countries, working to help create a better world for people and the planet through smart, sustainable water solutions. You will be responsible for being our Pentair Aurora Commercial Water Supply brand champion and providing dedicated support to our top accounts, building strategic partnerships, and driving mutual growth.
Regional Manager The Pittsburgh Paints CompanyRegional ManagerJacksonville, FloridaIdentify important partner relationships in effort to build strategic account partnerships and defined programs – emphasis is to improve share and revenue potential with a goal of supply exclusivity by building sales agreements. You will lead a team of PPC Store employees, Account Development Managers and Territory Managers, who support The Home Depot business in addition to our PPC business.
Dealer Account Manager Hankey Group ExternalDealer Account ManagerJacksonville, FloridaThe exact starting compensation to be offered will be determined at the time of selecting an applicant for hire and will be dependent on a wide range of factors, including but not limited to geographic location, skill set, experience, education, credentials, and licensure when applicable. Prepare presentations and proposals to communicate company products and services to all levels of management within Independent and Franchise Dealerships.
Automotive Finance Manager - Coggin Toyota at The Avenues Asbury Automotive Group IncAutomotive Finance Manager - Coggin Toyota at The AvenuesJacksonville, FLAt Asbury, we work together to provide exceptional experiences for our guests while promoting a fun, supportive and inclusive environment where team members can thrive both personally and professionally. It is also the expected that the Director will manage deal flow to maximize profit, manage department revenue which includes charge-backs and adjustments including contracts in transit.
MDM Senior Architect-Manager PricewaterhouseCoopers LLPMDM Senior Architect-ManagerFL$99,000–$232,000 / yearPwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy . Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to: Analyse and identify the linkages and interactions between the component parts of an entire system.
Service Account Manager Integrated Cooling SolutionsService Account ManagerJacksonville, FloridaBachelor’s Degree in Engineering, Business or related field and typically 1-10 years account management or project management/estimating experience; or equivalent experience. Seeking a proven Service Sales individual with a demonstrated ability to navigate the existing building market and influence customers at multiple levels.
GenAI Python Systems Engineer-Manager PricewaterhouseCoopers LLPGenAI Python Systems Engineer-ManagerFL$99,000–$232,000 / yearCertification in Cloud Platforms [e.g., AWS Certified Solutions Architect, AWS Data Engineer, Google Professional Cloud Architect, GCP Data Engineer Microsoft Certified: Azure Solutions Architect Expert, Azure Data Engineer Associate, Snowflake Core, Snowflake Databricks Data Engineer Associate] is a plus. Bachelor's Degree in Management Information Systems, Computer and Information Science, Systems Engineering, Electrical Engineering, Chemical Engineering, Industrial Engineering, Mathematics, Statistics, or Mathematical Statistics.
Portfolio Manager West/SoCal Simple SolutionsPortfolio Manager West/SoCalJacksonville, FloridaBeyond portfolio leadership, this role serves as a force multiplier â elevating the capabilities of Strategic Program Managers through active mentorship, coaching, and the cultivation of a delivery culture rooted in collaboration, accountability, and continuous improvement. This role provides portfolio-level oversight across multiple concurrent delivery engagements, ensuring consistent governance, operational excellence, stakeholder alignment, and financial accountability across the entire book of business.
NewVeterinary Practice Manager Petco Animal Supplies, Inc.Veterinary Practice ManagerFLPoint person for all day-to-day functions of the practice including, but not limited to - veterinarian and support partners scheduling, equipment function and maintenance, inventory control and ordering, proper invoicing, patient scheduling, team training, radiological safety program and handling elevated client concerns. Supervisory Responsibility: This position includes 1 or more direct reports (Veterinary Technicians, Vet Assistants, and Concierge partners) with daily responsibilities that include recruiting, interviewing, hiring, training, mentoring/coaching, assignment delegation and partnering with Human Resources on discipline up to and including termination.
Franchise Onboarding Partner, FHS, US Central & West Restaurant Brands International IncFranchise Onboarding Partner, FHS, US Central & WestJacksonville, FLRBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
Marketing Manager Jax Spine & Pain CentersMarketing ManagerJacksonville, FloridaPosition Summary: We are seeking a dynamic and results-driven Marketing Manager to lead field marketing initiatives that drive patient growth, strengthen physician relationships, and increase brand awareness across our network of pain management clinics and ambulatory surgery center. This role serves as the liaison between operations, providers, business development, and marketing, ensuring consistent execution of local marketing strategies that support organizational goals.
Senior Product Manager (R-19363) Dun & Bradstreet Holdings IncSenior Product Manager (R-19363)Jacksonville, FLCollaborate with cross functional teams including GTM, Technology, Sales, Customer Experience, Solution Architecture, Pricing and Finance to define product requirements and ensure successful development and delivery. Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues and mentors as well as widen and broaden your competencies through structural courses and programs.
Senior Manager, Workplace Management (R-19608) Dun & Bradstreet Holdings IncSenior Manager, Workplace Management (R-19608)Jacksonville, FLPartners with Director of Physical Security to develop and implement Emergency Response Efforts, coordination of personnel, space, and equipment, advance efforts for the prevention and or mitigation of security incidents, and help determine appropriate responses (Site Leadership notification, CMT activation, etc.). Provides direction/guidance to the facilities staff, vendors, and service providers as required; ensure excellent coordination/execution of work with minimal disruption to operations, not limited to janitorial, food and vending services, building maintenance and grounds.
OEM Front Office Manager- Brand New Home2 Suites Jacksonville Mayo Clinic Area - $26.44 per hour H2S JacksonvilleOEM Front Office Manager- Brand New Home2 Suites Jacksonville Mayo Clinic Area - $26.44 per hourJacksonville, FLPart timeConcord Hospitality is hiring a Front Office / Guest Care/ Breakfast Operations Manager to lead our front office operations and ensure an exceptional guest experience. We provide a supportive, inclusive, and rewarding workplace where associates are valued, trained, and given opportunities to grow.
Senior Manager of Pricing and Legal Project Management Holland & Knight LLPSenior Manager of Pricing and Legal Project ManagementJacksonville, FL$168,000–$252,000 / yearIdentify matters that are not AFA-based but need budget preparation and/or updating based on client Outside Counsel Guidelines ("OCG"); provide notification of deadlines to partners and update budgets to meet client requirements; in collaboration with the firm's contracts team, update OCG budget database with new/updated OCG requirements. This position can be based in our global operations center in Tampa, FL, or at one of the Firm's offices: Atlanta, Austin, Birmingham, Boston, Charlotte, Chattanooga, Chicago, Dallas, Fort Lauderdale, Houston, Jacksonville, Miami, Nashville, New York, Orlando, Philadelphia, Richmond, Stamford, Tallahassee, Tysons, Washington, D.C., or West Palm Beach.
NewTax Senior: Clear Path to Manager/Partner, Great Benefits FairchildHRTax Senior: Clear Path to Manager/Partner, Great BenefitsJacksonville, FLFairchildHR in Jacksonville is seeking a Tax Senior to manage complex tax returns for individuals and businesses, with direct access to leadership and a clear path to advancement. You will train and mentor, while building client relationships and ensuring top-quality service.
NewMarketing Manager Turner Pest ControlMarketing ManagerJacksonville, FL$110,000–$120,000 / yearYou'll also have:Bachelor's degree in Marketing, Data Analytics, Communications, or a related field preferredMinimum of five (5) years of progressive marketing experienceExperience in pest control, home services, or other route-based service industries preferredEquivalent combinations of education and experience will be consideredStrong understanding of local and performance-based marketingExperience with CRM systems and marketing analytics tools, including Hubspot, Google Analytics 4, Google Ads, Google Tag Manager, CallRail (or similar), Local SEO platforms, Meta Business ManagerAbility to balance growth goals with operational realitiesComfort working with data, dashboards, and financial metricsStrong communication, prioritization, and problem-solving skillsAbility to collaborate across departments and influence outcomesProficiency in Microsoft Office (Word, Excel, Outlook)Who We AreTurner Pest Control has protected homes and businesses across Florida for over 50 years with expert, eco-friendly pest management solutions. You'll manage multiple marketing initiatives simultaneously, coordinate projects with internal stakeholders and external partners, establish clear priorities, and serve as a trusted marketing resource for leaders across Operations, Sales, Finance, and Customer Service.
Retail Assistant Store Manager-RIVERPLACE MALL Bath & Body Works IncRetail Assistant Store Manager-RIVERPLACE MALLJacksonville, FLAs an Assistant Store Manager, you will have the opportunity to work in partnership with the Store Manager to develop outstanding associates, deliver exceptional and consistent customer experiences, and positively impact growth across Bath & Body Works. Our store leaders are the front line of our field leadership team: they're retail and customer-savvy, dedicated brand ambassadors, and thrive on the connections we make with our customers.
REEVES | Construction Manager/Sr. Project Manager Jacksonville, FL (ST. AUGUSTINE, FL, US, 32095) Colas SAREEVES | Construction Manager/Sr. Project Manager Jacksonville, FL (ST. AUGUSTINE, FL, US, 32095)St. Augustine, FLReeves Construction Company, the Colas USA subsidiary that operates throughout the states North Carolina, South Carolina, Georgia, Florida, Missouri and Arkansas has been a key partner in the infrastructure growth of the Southeast and Midwest since the company's founding in 1923. This person will manage civil engineering projects from preconstruction through closeout while identifying and pursuing new opportunities, developing client relationships, preparing proposals and estimates, and supporting strategic growth initiatives.
Store Director (Store Manager)- Jacksonville, FL Target CorpStore Director (Store Manager)- Jacksonville, FLJacksonville, FL$106,000–$212,000 / yearDrive a guest-obsessed culture balancing the in-store and digital guest to deliver on store sales goals and operational goals while ensuring your team can inform, educate and promote the suite of benefits, features and offerings that reward our guest and/or enhance their shopping experience (including the Target App, Target Circle Card, Target Circle, Drive Up, Order Pick Up and Circle 360 same day delivery). Lead a culture of financial accountability through following your sales trends, leadership headcount guideline, payroll management and hourly overtime guidance and teaching each team how to understand their role in driving sales growth and total store profitability.
NewSales Manager, eCommerce/Phone AutoNation IncSales Manager, eCommerce/PhoneJacksonville, FLThis role is responsible for selecting, training, coaching, developing and retaining the very best e-Commerce Sales Associates for the store and driving a high-level of performance among the sales team to increase market share, achieve targeted unit sales and profit margins while delighting every Customer along the way. AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs.
NewManager of Corporate Sales Crunch FitnessManager of Corporate SalesPalm Coast, Florida$55,000–$60,000 / yearWORK LOCATION : US, Remote (Jacksonville, FL or East Coast Preferred); approximately 60-70% travel to gym locations required REPORTS TO : Vice President, Operations YOUR IMPACT As the Corporate Sales Manager, you will play a key role in driving profitable growth by building strong, strategic relationships within the community. WHAT YOU’LL NEED · 1-3 years of experience in B2B or corporate sales · Bachelor’s degree in Business Administration, Communication, Marketing, or similar · Ability to travel at least 50% · Proven track record of meeting or exceeding sales targets in a corporate environment.
Senior Manager, Performance Management & Organizational Effectiveness Kraton CorpSenior Manager, Performance Management & Organizational EffectivenessJacksonville, FLThis position partners closely with leaders to drive goal-setting excellence, leadership development, succession planning, and performance management while leveraging data and analytics to improve organizational capability and business results. In collaboration with functional leaders, lead enterprise processes including leadership development, performance management, succession planning, and talent reviews.
NA Account Manager - Engineered Polymers The Lubrizol CorpNA Account Manager - Engineered PolymersFLRemote$126,000–$170,000 / yearThe Account Manager will own a portfolio of strategic accounts, expand our presence in key markets, and uncover new opportunities by translating customer needs into actionable growth strategies. In this role, you will act as a trusted advisor to customers-deeply understanding their applications, identifying opportunities for value creation, and guiding them toward solutions that leverage Lubrizol's engineered polymer technologies.
Commercial Area Manager Safelite Group, Inc.Commercial Area ManagerJacksonville, FLAs the Commercial Area Manager, you will serve as the commercial leader for your assigned geography, responsible for shaping market strategy, driving revenue growth, elevating key client utilization, and expanding Safelite's presence across key commercial customer segments. Grow the utilization and penetration of national client partners in your geography by developing clear localized strategy, deepening local relationships, and mobilizing cross functional teams to deliver consistent and competitive performance.
Aesthetic Business Manager, Practice Growth - Jacksonville, FL GaldermaAesthetic Business Manager, Practice Growth - Jacksonville, FLJacksonville, FloridaThis role supports field sales teams, aesthetic practices and HCPs by delivering expert product knowledge, targeted business development growth strategies, and practice optimization initiatives to increase market share and expand the utilization of Galderma Aesthetics products. The Aesthetic Business Manager (ABM), Practice Growth role serves as a strategic B2B sales overlay partner responsible for driving growth, elevating clinical adoption, and enhancing business performance across strategic accounts in the Aesthetics business space.
NewManager of Corporate Sales Crunch Fitness - Fitness Growth CapitalManager of Corporate SalesPalm Coast, FLFull timeYour focus will be on developing and managing corporate partnerships, delivering exceptional service to partners, and promoting brand visibility through targeted outreach and materials. As the Corporate Sales Manager, you will play a key role in driving profitable growth by building strong, strategic relationships within the community.
Operations Manager BrightViewOperations ManagerJacksonville, FLReporting and Performance Metrics: Track and report KPIs to track operational performance, report operational challenges to the Branch Manager daily, leverage company systems and tools such as BrightPath, Power BI, Leadr, Field Management Systems, and Estimating (CPQ) to inform data-driven decisions and drive continuous improvement. + Collaboration and Communication: Partner with internal branch departments (Office Admin, Operations, Sales, Account Management) and external vendors/clients to support smooth operations and communicate/execute operational excellence strategies in partnership with the Director of Operations.
Regional Petroleum Heavy Maintenance Manager OWL Services IncRegional Petroleum Heavy Maintenance ManagerJacksonville, FLOWL Services is the premier sales, installation, program management and service provider to retail, commercial, fleet, aviation and marine, and emergency power generation companies across the U.S. With 33 offices and distribution centers and more than 1,400 field service professionals, OWL delivers on a service platform that includes construction, compliance and testing, maintenance and repair, modernization and re-imaging, and EV charging solutions to keep businesses and people moving 24 hours a day, 7 days a week, 365 days a year. This position oversees all aspects of heavy maintenance operations, including compliance repairs, sump repairs, fueling system repairs, environmental remediation support, concrete and other petroleum-related maintenance services.
NewAutoNation Ford Lincoln Orange Park - Service Drive Manager AutoNation IncAutoNation Ford Lincoln Orange Park - Service Drive ManagerOrange Park, FLAutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services.
NewManager of Paralegal Services Akerman LLPManager of Paralegal ServicesJacksonville, FloridaThis role serves as a key member of the Paralegal Services leadership team, providing day-to-day oversight of paralegals across multiple offices and practice groups while helping execute the department's strategic priorities. The Manager will lead workforce planning, talent development, recruiting, utilization, and operational excellence while promoting firmwide resource optimization through cross-office and cross-practice collaboration, ensuring the firm continues to provide exceptional legal support to its attorneys and clients.
NewBranch Manager BrightView LandscapesBranch ManagerJacksonville, FLFull timeThis leadership role drives business growth through strategic sales management and client relationship development while ensuring the effective recruitment, training, and performance management of branch staff. Participate in local marketing efforts, community events, and networking opportunities to expand brand visibility, attract new clients, and retain existing customers.
NewMarlin Bar Shift Manager Vets HiredMarlin Bar Shift ManagerJacksonville, FloridaPartner with the Restaurant General Manager to improve restaurant operations and processes. Communicate effectively with restaurant staff, management, and corporate partners.
Accounts Payable Manager RS&HAccounts Payable ManagerJacksonville, FloridaThe Team: The Finance and Accounting team provides financial performance leadership to achieve business objectives; establishes and maintains strong working relationships with business and market leaders to understand their needs and collaborate on business solutions; and builds and facilitates shareholder and institutional relationships. The Accounts Payable Manager will lead team priorities, coach and develop team members, strengthen service quality and compliance, and partner with internal stakeholders to ensure AP work is completed accurately, timely, and in alignment with policies, procedures, and departmental objectives.