li>Own and direct regular analysis of patron and customer data across on-property and digital channels including segmentation, lifetime value, retention, campaign performance, guest satisfaction and preferences, revenues, expenses, yield management trends, and a broad range of other key performance indicators for data-driven decision-making and improving financial operating performance for each revenue center. Thorough working knowledge of casino and player information, and of modern marketing analytics and first-party customer data including audience segmentation, customer lifetime value (LTV) modeling, and unified customer profiles across on-property and digital channels that are essential for marketing evaluation and decision-making, required.