Santa Clara, CA5 days ago
Develop and maintain a robust library of sales & marketing enablement materials for the direct field (sales & marketing) including vertical playbooks, GTM guides, battle cards, solution briefs, objection-handling guides, and competitive positioning decks for the Industrials vertical, particularly, manufacturing and automotive. Serve as the internal subject matter expert for Industrials including Manufacturing and Automotive providing market insights, buyer persona development, and competitive intelligence to inform GTM strategy.