li>Serve as Pendulum''s healthcare channel expert by maintaining deep knowledge of category trends, competitive activity, healthcare marketplace developments, practitioner-commerce platforms, regulatory and industry changes, and evolving consumer health preferences; leverage market intelligence, partner feedback, and competitive insights to identify emerging opportunities, inform channel strategy, and strengthen Pendulum''s leadership position within the microbiome, metabolic health, and broader functional wellness categories.
Develop and execute partner marketing programs, including promotional planning, merchandising initiatives, digital shelf optimization, educational campaigns, trade marketing, and co-marketing opportunities that drive awareness, conversion, and customer acquisition.