Carrboro, North Carolina30+ days ago
The Director, Retention is proficient at designing loyalty programs to optimize for profitability and driving growth; segmenting, orchestrating, measuring and optimizing multi-step customer email journeys, building new automations; and selecting, transitioning and onboarding best in class providers for CRM, ESP and loyalty program administration. Reporting to the Senior Director, Performance Marketing & Partnerships, this leader brings deep expertise in lifecycle marketing, customer behavior, and retention strategy, and excels at translating customer insights into highly relevant, personalized experiences across owned channels.