Easton, Pennsylvania30+ days ago
This role sits at the intersection of product, sales, engineering, and marketing, driving alignment and delivering impactful go-to-market strategies that fuel business growth.
The ideal candidate is a dynamic individual with direct experience driving new product introductions, product positioning, and technical marketing for the B2B market.
What they bring to the table:
- Strong solutions-oriented mindset.
- Leverage market insights, competitive intelligence, and voice-of-customer to create clear and value-oriented product messaging that breaks through channel noise - partner with engineering and product management to translate technical features into customer benefits and compelling value propositions.