Manhattan Beach, CA30+ days ago
What You''ll Do In this role you will: Be the authority within a multi-disciplinary team to determine the optimal strategy to identify highest value use cases to unlock GTM across Marketing, Sales, and Service Lead roadmap creation, strategy, execution, and optimization for clients around digital transformation with SFDC as a platform Own multi-channel growth strategy based on marketing, sales, pricing, and digital self-service Define, execute, analyze, and optimize sophisticated Salesforce technical use case focused on pilot to scale mapping to quantitative impact Collaborate with X and core leadership to drive execution and implementation of identified use cases and roadmap Be value oriented by defining and validating core KPIs that will be achieved through execution of the SFDC strategy and roadmap such as customer acquisition, retention, share of wallet, win rate, ROI etc. to drive the business Build on BCG's differentiation by building truly unique capabilities around media, technology, customer journey, and Growth operating models Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity What You''ll Bring You should have: 2 - 6 years of professional experience in industry, consulting, or a relevant functional role Experience with Salesforce as well as other GTM tools like Marketo, Eloqua, or similar platforms Expert knowledge of CRM adjacent tools like 3rd party applications, managed packages, and expert in navigating PPT and Excel Proven ability to evaluate business and technical trade-offs (effort vs. value), resolve conflicts, and make critical choices on functionality, user experience, and technical implementation to maximize value and meet business objectives Experience collaborating with cross-functional stakeholders to establish a clear vision and strategy for the CRM modernization project and to collect and prioritize requirements Experience defining business goals, user needs, and market demands to define a product's direction Experience collaborating with development teams, serving as the primary point of contact between business stakeholders and the technical teams A passion for B2B sales, marketing, service, driving customer adoption, bringing products to market, and scaling digital products and services Understanding of business outcomes and associated KPIs that will be impacted by product features in order to contribute to overall program value case Ability to think strategically and creatively: analyze, synthesize, recommend and take actions Previous sales, marketing, or service delivery experience focused on user acquisition, retention and other growth levers proliferating B2B facing digital products and services Expert communication, presentation, and material preparation skills required Previous experience at a professional consulting company highly desired Please note: any degree programs (including part-time) must be completed before starting at BCG.