Who We’re Looking For
We’re looking for a strategic, creative, and results-driven marketing leader with deep experience in the beauty, skincare, cosmetics, or wellness industry. The ideal candidate brings a strong understanding of modern consumer behavior, brand storytelling, and full-funnel marketing strategy, along with a proven ability to build impactful campaigns that drive growth and engagement. This person is equal parts visionary and operator — capable of developing long-term brand strategy while executing with speed and precision in a fast-paced environment. They are a collaborative leader who can influence across functions, mentor high-performing teams, and elevate the brand through innovative thinking, cultural relevance, and data-informed decision-making.
Key Responsibilities
- Be the voice of the Beauty consumer within the organization
- Drive product positioning, messaging, and storytelling across all marketing channels
- Develop and lead integrated marketing strategies that support category growth, customer acquisition, and revenue objectives
- Lead go-to-market strategies and execution for product launches, seasonal campaigns, and campaign initiatives
- Work cross-functionally to ensure social, influencer, PR, merchandising, and experiential marketing efforts work cohesively with one message
- Partner with other departments, Product Development, E-commerce, Media and Sales to drive improved outcomes for the Beauty category
- Analyze campaign performance, customer insights, and market trends to optimize marketing effectiveness
- Manage marketing budgets, agency relationships, timelines, and overall campaign execution
- Build, mentor, and lead a high-performing marketing team
- Ensure brand consistency and a best-in-class customer experience across all touchpoints
- Identify opportunities for innovation, partnerships, and emerging market trends within the beauty industry
Qualifications & Skills
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 10+ years of progressive marketing experience, including leadership experience within beauty, skincare, cosmetics, wellness, or consumer electronics brands
- Experience with P&L management
- Proven track record of developing and executing successful integrated marketing campaigns
- Strong understanding of digital marketing, social media, influencer strategy, and consumer engagement
- Experience leading product launches and omnichannel marketing initiatives
- Excellent leadership, communication, and stakeholder management skills
- Strong analytical and strategic thinking abilities with a data-driven mindset
- Ability to thrive in a fast-paced, high-growth environment
- Experience managing and developing high-performing teams
- Experience leveraging AI to improve speed to outcomes
- Passion for beauty, wellness, and emerging consumer trends