Director of Sales

Director of Sales

Join a fantastic team of enthusiasts and help shape the vibe of Grand Rapids' most inviting lifestyle hotel.

At Canopy by Hilton Grand Rapids Downtown, we're all about delivering a locally inspired, elevated experience that feels effortless, optimistic, and authentically connected to our neighborhood. As we continue to grow and energize this fantastic property, we're searching for a dynamic and experienced Director of Sales who knows how to build relationships, drive revenue, and champion the Canopy brand spirit.

If you're a natural connector, a strategic thinker, and a leader who thrives in a fast-paced, experience-driven environment, this is your opportunity to make a major impact in one of Michigan's top travel destinations!

Job Summary: As our Director of Sales, you'll lead the full sales strategy for the hotel, ensuring we're capturing the right business, building meaningful partnerships, and showcasing the best of Canopy to every guest and client.

Essential Job Functions:

• Develop and execute marketing and sales strategies for each hotel/deployed segment (Marketing Plan, Quarterly action plans)
• Execute key brand initiatives
• Ensure brand website has correct and relevant information
• Demonstrate guest service by responding to guests' needs promptly and with enthusiasm
• Knowledge of all corporate and group business in the market and where that business stays
• Solicit new business from key demand generators by deployed segment
• Identify and maintain communications with the hotel's key accounts and re-solicit repeat business
• Develop relationships within community to strengthen and expand customer base
• Attend local networking, trade show, and CVB events
• Market the hotel through local advertising, blitzes, direct mail, etc.
• Read and understand sales budgets while meeting and/or exceeding budgeted revenue
• Participate in weekly revenue meetings
• Complete Displacement Analysis as needed
• Complete weekly and monthly sales reports
• Review daily reports for new opportunities and analyze for revenue opportunities
• Analyze competition's strengths and weaknesses for each market segment
• Meet or exceed weekly/month activity goals (site tours, sales calls, tele-prospecting and cold calls)
• Maintain account files in sales CRM with all activities tracked for each account
• Create customer correspondence as required – sales agreements, proposals, bi-annual account reviews and thank you letters
• Confirm all groups and meeting details prior to arrival
• Communicate with hotel team for execution of group's needs (BEO's and group resumes)
• Greet meeting/event contacts for each meeting and confirm clients' expectations. (GM/AGM to assist)
• Maintain a tracking system for all meetings and groups. All groups are to be loaded in the sales CRM
• Build and maintain group blocks
• Execute in house referrals and solicitation programs
• Hold front desk accountable for accurate account tracking in reservation system
• Complete and distribute group resumes to the operations staff prior to the posting of the weekly schedules to ensure proper staffing levels

Competencies

• Strong Leadership and Teamwork abilities
• Communication both verbal and written
• Computer software skills
• Time management and problem-solving skills
• Self-motivated, well organized, and goal-oriented

Required/Preferred Education and Experience

• 3 or more years of hotel experience, preferably hotel sales experience
• Hospitality or Business degree is a plus

Benefits We Offer

• Career development & work-life balance
• Paid time off
• Travel and hotel discounts
• Health, dental, & vision insurance options
• 401(k) with company match
• Incentive-based earning potential
• And more!

Expected Hours of Work

Some flexibility of hours is allowed, but the employee must be available during core business hours (generally recognized as 8 am to 5 pm Monday – Friday)

Expectation is approximately 40 hours per week. Occasional evening and weekend work is required.

Additional Eligibility Requirements

Valid driver's license and safe driving record – satisfactory criminal background screening required – professional references

EEO Statement

In accordance with all applicable local, state, and federal laws, Lodgco is committed to a policy of nondiscrimination and equal employment. This policy requires that all decisions involving hiring, promotion, transfer, compensation, benefits, training, discipline, and all other personnel practices and terms or conditions of employment will be made without regard to race, color, religion, sex, age, national origin, disability, genetic information, height, weight, marital status, veteran status, sexual orientation or any other protected characteristic under state, federal, or local law. Lodgco also prohibits retaliation against any employee because the employee has engaged in an activity that is protected under state, federal, or local law. Employee signature below constitutes employee understanding of the requirements, essential functions and duties of the position.

NOTICE OF E-VERIFY PARTICIPATION

Lodgco Hospitality participates in E-Verify to confirm the identity and employment authorization of individuals hired to work in the United States. Before submitting this application, please review the following documents:

• E-Verify Notice of Participation
• Right to Work

By continuing with this application, you acknowledge that you have been informed of our participation in E‑Verify and have had the opportunity to review these notices.