Prospecting New Business: You're driving up driveways, attending local cattle auctions, meeting with your local Livestock, Cattlemans, Stockmans associations, building your new business pipeline through outbound lead generation efforts.
Your day-to-day could include being on horseback, helping customers gather their cattle, on a side-by-side traversing their pastures, talking about how Halter could benefit their pastures, or attending industry events like CattleCon or your local Livestock Association.