Public Relations Coordinator – Media Relations, Litigation Reed Smith USPublic Relations Coordinator – Media Relations, LitigationLos Angeles, California$42.78–$50Full timeSkills: Superior project management and communication skills, established media contacts, the ability to operate effectively in a high-pressure, client-service environment, and familiarity with social media platforms and PR-related technologies. Partner closely with Business Development, Industry Groups, Practice Groups, and Brand/Editorial Content teams to identify and promote newsworthy client work, industry trends, and firm achievements across the firm's litigation platform.
Social Campaign Manager III Pinnacle Technical ResourcesSocial Campaign Manager IIICulver City,, California$55–$65 / hourContractorThe specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. The Social Campaign Manager III will be responsible for developing, executing, and managing social media campaigns to drive engagement, brand awareness, and customer acquisition.
NewDigital Marketing Manager JobotDigital Marketing ManagerMoorpark, CA$80,000–$100,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. This includes product-based marketing campaigns that require curating modeled photoshoots, creating digital advertisements, optimizing social media analytics, and managing an online presence that aligns with our brand.
Manager, Digital Channel Ops and Insights Visa Technology and Operations LLCManager, Digital Channel Ops and InsightsLos Angeles, CA$116,300–$186,000 / yearVisa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. The Social Channel Ops and Insights Manager will play a critical role in executing and optimizing Visa’s social media and web presence across owned and priority platforms.
NewProduction Manager V - Culver City, CA - Hybrid - Contract TalentBurst, Inc.Production Manager V - Culver City, CA - Hybrid - ContractCulver City, CAWith a strong creative background and deep operational expertise, you understand the full campaign lifecycle, from early concepting to final delivery, and are adept at steering large-scale marketing initiatives with multiple stakeholders, evolving priorities, and ambitious timelines. Key Responsibilities:Lead end-to-end campaign operations, driving communication between Creative Advertising, Marketing, and cross-functional partners to build and maintain detailed timelines with clear asset requirements and delivery milestones.
Employment Consultant Best Buddies InternationalEmployment ConsultantLos Angeles, CA$48,000–$50,000 / yearBest Buddies International is a nonprofit 501(c)(3) organization dedicated to establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment, leadership development, inclusive living, and family support for individuals with intellectual and developmental disabilities (IDD). Guide participants, guardians and family members in navigating Social Security issues, offering referrals to local Work Incentives and Planning and Assistance (WIPA) and/or Community Work Incentive Counselors (CWIC) available through their state Vocational Rehabilitation.
NewMedical Device Sales - Paid Internship Medical Sales CollegeMedical Device Sales - Paid InternshipNorth Hills, CAProactively research and identify new opportunities via outbound efforts utilizing university relationships, word of mouth, LinkedIn, social media platforms, networking, direct referrals, etc. Shall not misrepresent the nature of the school, facility, programs, expected outcome of training, employment, salary expectations, etc. in any way, either directly or indirectly, implied or omitted.
NewKidney Care Options Educator, Care Coordinator U.S. Renal CareKidney Care Options Educator, Care CoordinatorLos Alamitos, CA$68,490–$91,320Optimal Start and Relationship Management: Strategically promote the Kidney Care Options Program to nephrology offices, hospital case managers, and USRC staff to drive patient referrals, expand home therapy pipelines, increase optimal access starts for in-center patients, improve transplant rates, and advance program awareness. Partner with Administrators, Social Workers, Home Therapy Registered Nurses, Regional Vice Presidents, Business Development, and Home Therapy Leadership to identify and pursue home growth opportunities.
NewSocial Media Manager CareerscapeSocial Media ManagerLos Angeles, CA$60,000–$85,000 / yearFull timeWe are open to early-career social marketers, content creators making the jump in-house, and agency social managers ready for a brand-side role. We are supporting our client on a search for a Social Media Manager who will own how the brand shows up across every social channel.
*** Social Media Manager *** PRTNR Recruiting*** Social Media Manager ***Los Angeles, CaliforniaA fast-growing fashion and lifestyle brand is seeking a creative and organized Social Media Manager to lead social content, community engagement, and influencer partnerships with a strong focus on the weddings category. This role is responsible for developing engaging content across Instagram, TikTok, Pinterest, Facebook, and other social platforms while helping drive brand awareness, customer engagement, and sales.
Social Media Manager - Remote LaterSocial Media Manager - RemoteLos Angeles, CARemote$90,000–$120,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Your community management work contributes to a measurable improvement in audience sentiment and response rate, and your cross-functional partnerships have helped create more integrated, higher-impact campaigns.
Social Media Manager Tower 28 BeautySocial Media ManagerLos Angeles, CAFull timeWe're looking for a Social Media Manager who's equal parts creative, data-driven and strategic- someone who can run a full program, lead a small internal team, and manage an agency. We want to be a beauty big sister, who knows what’s right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn’t have to be so serious!).
NewSocial Media Manager Voyager TechnologiesSocial Media ManagerLong Beach, CaliforniaThe ideal candidate is equal parts creator and organizer, with the ability to turn complex aerospace and defense innovation into scroll-stopping content, schedule and publish it at the right moments, and help nurture an active community of advocates and enthusiasts. The Social Media Manager is someone who lives on the platforms, thinks in content and takes a creative approach to digital storytelling, supporting the planning, creation and publication of content that cuts through the noise across platforms.
NewSocial Media Manager Voyager Space Holdings, Inc.Social Media ManagerLong Beach, CA$95,000–$135,000 / yearThe ideal candidate is equal parts creator and organizer, with the ability to turn complex aerospace and defense innovation into scroll-stopping content, schedule and publish it at the right moments, and help nurture an active community of advocates and enthusiasts. The Social Media Manager is someone who lives on the platforms, thinks in content and takes a creative approach to digital storytelling, supporting the planning, creation and publication of content that cuts through the noise across platforms.
Part-Time Social Media Manager & Sports Content Creator Lotus Communications CorpPart-Time Social Media Manager & Sports Content CreatorLos Angeles, CAPart-Time Social Media Manager & Sports Content Creator | OneCMS Corp HomeOur Executive TeamMarketsBakersfieldBoiseFresnoLas VegasLos AngelesLos AngelesOxnardRenoSacramentoSan DiegoSeattleTucsonLotus DigitalCareersContact MenuHomeOur Executive TeamMarketsBakersfieldBoiseFresnoLas VegasLos AngelesLos AngelesOxnardRenoSacramentoSan DiegoSeattleTucsonLotus DigitalCareersContact Blog January 7 2026 Posted by Christine Kabealo Part-Time Social Media Manager & Sports Content Creator Position Part-Time Social Media Manager & Sports Content CreatorLocation Las Vegas NevedaJob DescriptionLotus Broadcasting is seeking a creative and sports-driven Part-Time Social Media Manager & Sports Content Creator to support our Las Vegas Sports Network radio stations. This role is responsible for managing the stations social media presence while creating engaging real-time sports content tied to live shows games and local events.
Social Media Manager Pabst Brewing CoSocial Media ManagerLos Angeles, CA$70,000–$80,000 / yearWere looking for a Social Media Manager in Los Angeles, to lead social across our brand portfolio - creating earned media moments on Instagram, TikTok, and emerging platforms while ensuring consistent, brand-specific execution across channels. This role offers the opportunity to shape how some of the most recognizable beer brands in the country show up in culture, influence real business outcomes, and help define what modern, earned-first brand storytelling looks like at scale.
NewSocial Media Manager + Content Creator The NOWSocial Media Manager + Content CreatorBeverly Hills, CaliforniaThe ideal candidate is detail-oriented, hyper organized, strategic, and able to create content, inspiring followers through lifestyle, business, and family storytelling, and must have proven experience developing and executing content strategies for Founder/ C-level executive personal social media accounts. This dynamic female entrepreneur is polished, hardworking, and runs multiple businesses, with a deep passion for motherhood, wellness, a healthy lifestyle, design, (quiet) luxury fashion, and spirituality.
Social Media Manager LumaSocial Media ManagerLos Angeles, New YorkA demonstrated "builder" with a history of creating social media engines or communities from scratch (0-to-1 experience), rather than just optimizing existing large-scale accounts. Demonstrated mastery of specific social platforms (e.g., X/Twitter, TikTok, Instagram, YouTube) and their native content formats (short-form video, technical threads, meme culture).
Sr. Social Media Manager, Operations & Content Quality PragerUSr. Social Media Manager, Operations & Content QualityLos Angeles, CA$120,000–$150,000 / yearFrom time to time where they are not, you agree that by presenting these ideas and concept, and in consideration of PragerU reviewing these ideas and concepts, you hereby grant to PragerU an irrevocable, worldwide, royalty-free and non-exclusive license to use, modify and exploit for any purpose any ideas and concepts and any expressions of those ideas and concepts. They are a proactive communicator, skilled problem solver, and natural owner who ensures projects move forward, deadlines are met, and nothing falls through the cracks.
Social Media Manager Dutch Pet, Inc.Social Media ManagerCARemoteBacked by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made-up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart, BARK). Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits.
Social Media Manager PragerUSocial Media ManagerLos Angeles, CA$75,000–$95,000 / yearFrom time to time where they are not, you agree that by presenting these ideas and concept, and in consideration of PragerU reviewing these ideas and concepts, you hereby grant to PragerU an irrevocable, worldwide, royalty-free and non-exclusive license to use, modify and exploit for any purpose any ideas and concepts and any expressions of those ideas and concepts. We're looking for someone with a sharp sense of how to win on social media, from crafting punchy, scroll-stopping, conversation-driving posts to finding smart, brand-safe ways to engage with other accounts.
Social Media Manager, Kids PragerUSocial Media Manager, KidsLos Angeles, CA$75,000–$95,000 / yearFrom time to time where they are not, you agree that by presenting these ideas and concept, and in consideration of PragerU reviewing these ideas and concepts, you hereby grant to PragerU an irrevocable, worldwide, royalty-free and non-exclusive license to use, modify and exploit for any purpose any ideas and concepts and any expressions of those ideas and concepts. The ideal candidate blends strong storytelling with data-driven thinking, has a pulse on social trends and conservative culture, and knows how to create content that resonates with parents and young audiences.
Social Media Manager Luma AI IncSocial Media ManagerCAWhat Sets You Apart (Bonus Points): Experience at high-growth generative AI startups (e.g., Runway, Pika, Midjourney) or leading creative software/video apps (e.g., Figma, Notion, TikTok, Adobe). Where You Come In: This is a rare opportunity for a pioneering Social Media Manager to define a new medium and place Lumas frontier AI technology at the heart of the global creative ecosystem.
Automotive Social Media Manager Cerritos Nissan & InfinitiAutomotive Social Media ManagerCerritos, CaliforniaCreate graphic designs, write compelling copy, and capture photography as needed to produce engaging social content that reflects our brand voice and style while aligning with community KPIs. Track automotive industry trends to create timely, produce and distribute daily automotive content, original copy, photography, video, and news to drive audience engagement.
Page Six Social Media Manager, The California Post News CorpPage Six Social Media Manager, The California PostLos Angeles, CA$75,000–$85,000 / yearOur social footprint continues to expand across Facebook (https://www.facebook.com/NYPost/) , Twitter (https://twitter.com/nypost) , Instagram (https://www.instagram.com/nypost/?hl=en) , TikTok (https://www.tiktok.com/@nypost?lang=en) , and YouTube (https://www.youtube.com/@nypost/videos) , where our videos average 313 million monthly views. The Social Media Manager - Page Six Hollywood will help lead our Page Six Hollywood social strategy and play a pivotal role in conceptualizing, designing, and overseeing the elements that enhance the overall impact and engagement of our P6H branded social media content, and assisting the broader CAP social media team as needed with news, sports and opinion content.
Social Media Manager Little Sleepies, LLCSocial Media ManagerLos Angeles, CAWhat we're excited to offer you: Ability to work cross functionally with a fast-growing team, with smile-sparking products that turn everyday moments into magical memories A supportive environment that fosters and encourages new ideas and innovation The opportunity to stock your drawers with Little Sleepies! Were rooted in innovation and driven by care, with our signature fabrics, Lunaluxe and Soluxe, custom-developed to support the way kids move, sleep, and grow - because comfort isnt just how it feels, its how its made.
Social Media Manager, Entertainment (Freelance) UNFOLD AgencySocial Media Manager, Entertainment (Freelance)Culver City, CaliforniaRemoteThe RoleOur Social team is seeking an experienced Social Media Manager to help lead social strategy, content development, copywriting, and community management for entertainment clients across film, TV, and streaming. Social Media ManagerLocation: Remote (PST)EngagementType: Freelance (W-4 Temp Employee)Timeline: ASAP Month-to-Month up 1 Year with Possibility of Full-Time ConversionReports To: Director of SocialSalary Range: $40 - $60/Hour (DOE).
Social Media Manager KitschSocial Media ManagerLos Angeles, CaliforniaRemoteEstablished in 2010, with a business plan no longer than a paragraph, Kitsch has grown from door to door sales to selling products in over 27 countries across 20,000 retail locations worldwide. Core Competencies and Qualifications1-3 years managing social for a consumer brand, beauty brand, or similar — or you are a full-time content creator with a track record of building and engaging an audience.
NewSocial Media Manager Kinn StudioSocial Media ManagerLos Angeles, CAFull timeYou'll be responsible for developing content strategies, building recurring content franchises, identifying cultural opportunities, and creating content that strengthens both brand affinity and business results. • Experience owning social channels for a brand with a strong point of view, ideally in fashion, beauty, luxury, lifestyle, or consumer brands.
Social Media Manager / Content - Soccer Wasserman Media Group LLC (London)Social Media Manager / Content - SoccerLos Angeles, CAWHAT YOU'LL DO: Lead social strategy and content planning for THETEAMs soccer platforms, with clear channel roles, content pillars, and a repeatable testing framework across Instagram and potential emerging platforms. JOB OVERVIEW: Were looking for an ambitious and driven Social Media Manager to lead strategy and storytelling for THETEAMs Soccer Talent Representation Divisions social media account (@the.team.soccer).
Social Media Manager / Content - Basketball Wasserman Media Group LLC (London)Social Media Manager / Content - BasketballLos Angeles, CACollaborate with creative teams to produce high-impact, social-first content across formats (short-form video, carousels, real-time content) Build creative frameworks to ensure content is culturally relevant and engaging. A key focus of this role will be managing and evolving content approaches across NBA, WNBA, NCAA, Olympics and additional basketball client moments, game days, team contracts and brand partnerships.
Page Six Social Media Manager, The California Post Nyp Holdings, Inc.Page Six Social Media Manager, The California PostLos Angeles, CA$75,000–$85,000 / yearThe Social Media Manager - Page Six Hollywood will help lead our Page Six Hollywood social strategy and play a pivotal role in conceptualizing, designing, and overseeing the elements that enhance the overall impact and engagement of our P6H branded social media content, and assisting the broader CAP social media team as needed with news, sports and opinion content. Collaborate with audience development, video and editorial teams, leveraging established and emerging platforms for cutting-edge social media strategies that align with brand goals, driving content engagement and sign ups.
Entry-Level Remote Social Media Manager at NoGigiddy (20-27 per hour) NoGigiddyEntry-Level Remote Social Media Manager at NoGigiddy (20-27 per hour)Los Angeles, CARemote$41,600–$56,160Community Management: Monitor and engage with our community across social media platforms, responding to comments, messages, and mentions under the guidance of senior team members. Content Creation: Assist in developing and curating engaging and creative content for social media platforms including Facebook, Twitter, LinkedIn, and Instagram.
Social Media Manager Gorilla USA CorpSocial Media ManagerLos Angeles, CAFull timeBacked by expertise across various beverage brands, Gorilla Energy is a unique startup with a history of success in delivering great tasting drinks with better for you ingredients, as well as forging strong social and distribution partnerships. You’ll help create scroll stopping content, build community, work directly with athletes and influencers, and help define how Gorilla shows up in the U.S. as we scale nationally.
Page Six Social Media Manager, The California Post New York PostPage Six Social Media Manager, The California PostLos Angeles, California$75,000–$85,000 / yearThe Social Media Manager - Page Six Hollywood will help lead our Page Six Hollywood social strategy and play a pivotal role in conceptualizing, designing, and overseeing the elements that enhance the overall impact and engagement of our P6H branded social media content, and assisting the broader CAP social media team as needed with news, sports and opinion content. Collaborate with audience development, video and editorial teams, leveraging established and emerging platforms for cutting-edge social media strategies that align with brand goals, driving content engagement and sign ups.
Social Media Manager Emerging Blue, Inc.Social Media ManagerSanta Monica, CA$80,000–$100,000 / yearInfluencer & Partnership StrategyOwn influencer and partnership relationships from identification through execution, with a clear point of view on brand alignment, cultural fit, and aesthetic resonance. The person in this seat owns the full social ecosystem and is responsible for ensuring that what lives across our platforms feels cohesive, intentional, and emotionally aligned with the brand at every level.
Social Media Manager Kitsch LLCSocial Media ManagerLos Angeles, CARemoteFull timeEstablished in 2010, with a business plan no longer than a paragraph, Kitsch has grown from door to door sales to selling products in over 27 countries across 20,000 retail locations worldwide. Core Competencies and Qualifications1-3 years managing social for a consumer brand, beauty brand, or similar — or you are a full-time content creator with a track record of building and engaging an audience.
NewSocial Media Manager Sunbit IncSocial Media ManagerLos Angeles, CA$110,000–$135,000 / yearHow We Pay: We believe in paying fairly and equitably based on a number of factors including but not limited to previous experience, relevant work history, interview performance, geographical location, internal equity, and expected level of ownership. Today, Sunbit is available across nationwide, in-person merchant network of 30,000+ locations spanning auto service centers, dental and optical practices, veterinary clinics, and other specialty services.
Social Media Manager Conant Automotive Resources LLCSocial Media ManagerCerritos, CA$28–$30 / hourPart timeThis role combines content strategy, brand management, analytics, community engagement, and creative leadership to help grow our digital presence while supporting dealership goals. The CAR Group (Norm Reeves Dealerships) is seeking a Social Media & Brand Manager to lead social media strategy across four Southern California dealership locations.
Social Media Manager & Content Creator Proper Hospitality LLCSocial Media Manager & Content CreatorSanta Monica, CA$80,000–$90,000 / yearGuided by the Pillars of Proper, we show up with warmth and authenticity (Care Proper), strive for excellence in everything we do (Achieve Proper), think creatively and resourcefully (Imagine Proper), and take pride in the style and culture that make us who we are (Present Proper). As we scale, our focus remains on crafting visually compelling, story-driven experiences that resonate both on-property and across digital platforms-connecting with a global audience through creativity, design, and storytelling.
Social Media & Content Manager Acceleration Community of CompaniesSocial Media & Content ManagerLos Angeles, CAAcceleration Community of Companies is an independent network of cutting-edge marketing, communications and media agencies that include MKG, a leading creative and experiential agency; Pink Sparrow, an acc award-winning design and fabrication shop; renowned communications and marketing firm DKC, creative and content shop Hangar Four; Stripe Theory, a data and marketing analytics firm; Pixly, a full-service influencer marketing agency; Trailblaze, a lifestyle communications firm; Ingenuity Group, a talent consultancy; and PMK Entertainment, an entertainment public relations agency. ACC's clients include a range of Fortune 500 brands, such as Pepsi, Waymo, Target, Airbnb, BMW, Meta, Google, Delta Air Lines, Dolby, Stanley, T-Mobile, HBO Max, Nike, Netflix and Paramount+, among others.
NewSocial Media / Content Manager (Short‑Form) Meme House LA, IncSocial Media / Content Manager (Short‑Form)BEVERLY HILLS, CA$50–$100We are currently incubating a rising female melodic techno DJ, music producer, and artist with the goal of building a globally recognized brand and positioning the project for major international festivals, releases, and cultural impact. To help build and position a rising female melodic techno artist into a globally recognized brand performing at top international festivals while developing a powerful digital presence and loyal global audience.
Social Media Manager, Organic Growth SunbitSocial Media Manager, Organic GrowthLos Angeles, CA$110,000–$135,000 / yearWe believe in paying fairly and equitably based on a number of factors including but not limited to previous experience, relevant work history, interview performance, geographical location, internal equity, and expected level of ownership. Today, Sunbit is available across nationwide, in-person merchant network of 30,000+ locations spanning auto service centers, dental and optical practices, veterinary clinics, and other specialty services.
Social Media Manager Funko IncSocial Media ManagerBurbank, CA$68,640–$82,000 / yearThis role will be responsible for building brand awareness, driving continued growth and engagement with our community, and delivering measurable growth through compelling content curation, thoughtful social strategy, and trend right activation and execution. Welcome to the Funko-verse, a world built on pure imagination, a land governed by the philosophy that stories matter, a universe comprised of characters from countless fandoms, a galaxy of once upon a times and happily ever afters.
Manager, Social Media Jazwares CareersManager, Social MediaCulver City, CaliforniaRemoteSupport overarching brand, content and social media strategies (organic & paid), including global channel strategy (Facebook, Instagram, TikTok, Twitter, YouTube, Pinterest), to drive audience growth, brand awareness, engagement and sales for Jazwares portfolio of brands. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows, Pokémon, Hello Kitty, Star Wars, Five Nights at Freddy’s, Disney, BumBumz, and BLDR.
Social Media Manager NoGigiddySocial Media ManagerLos Angeles, CARemote$37,440–$56,160We connect our community with real earning opportunities — remote jobs, surveys, gig platforms, and financial tools — all in one place, free to access, no gatekeeping. As our Social Media Manager, you'll own our presence across Instagram, TikTok, X, and Facebook, building a community of people who are done with the 9-to-5 grind and ready to earn on their own terms.
Social Media Manager Fender Musical Instruments FranceSocial Media ManagerLos Angeles, CARemote$100,000–$125,000 / yearAbout Fender Musical Instruments: Fender Musical Instruments Corporation (FMIC) is one of the worlds leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender, Squier, Presonus, Gretsch, Jackson, EVH, Charvel, Bigsby, and Groove Tubes, among others. We are searching for a Social Media Manager to join our team in Hollywood, CA to develop strategies and lead the execution of global marketing and social media channels to drive rapid growth and increased engagement for both FMIC's core fan base and new audiences.
Social Media Manager Norm ReevesSocial Media ManagerCerritos, CaliforniaThis role combines content strategy, brand management, analytics, community engagement, and creative leadership to help grow our digital presence while supporting dealership goals. The CAR Group (Norm Reeves Dealerships) is seeking a Social Media & Brand Manager to lead social media strategy across four Southern California dealership locations.
NewSocial Media Manager BluZincSocial Media ManagerCaliforniaSocial Media Manager or Coordinator job opening USA remote based for our global health and nutritional supplements brand client with a focus on D2C/B2C digital market place and eCommerce sales growth. Apply with your resume and watch out for a request to interview with one of our consultants at BluZinc befor0e being in introduced to the clients CMO with whom we successfully placed a Senior Director of Brand last year who is loving it!
Social Media Manager FenderSocial Media ManagerLos Angeles, CARemote$100,000–$125,000 / yearFender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. We are searching for a Social Media Manager to join our team in Hollywood, CA to develop strategies and lead the execution of global marketing and social media channels to drive rapid growth and increased engagement for both FMIC's core fan base and new audiences.