WHAT YOU WILL DO:Marketing Strategy & Leadership•Develop and lead the overall marketing strategy across digital, retail, and brand channels•Translate company goals into clear marketing plans, briefs, budgets, and performance targets•Manage and mentor a cross-channel marketing team and external partners•Collaborate closely with brand creative, merchandising, retail, trade & contract, and Ecommerce leadershipPaid Media & Growth•Oversee media strategy and advertising spend across digital and traditional channels•Plan and optimize campaigns across platforms including paid social, search, display, and other paid media•Monitor performance and adjust budgets to drive efficient customer acquisition and growth•Partner with agencies and internal teams to improve campaign effectiveness and ROIEmail & CRM•Lead lifecycle marketing strategy including email, CRM, and customer segmentation•Develop programs that drive acquisition, retention, and repeat purchase•Optimize automated flows and campaigns to improve engagement and conversion•Use data and insights to refine messaging and customer journeysDirect Mail•Develop and manage direct mail programs including catalogs, postcards, and targeted campaigns•Partner with creative and merchandising teams to align messaging with seasonal launches and promotions•Use segmentation and performance data to optimize targeting and effectivenessSocial Media•Oversee social strategy and channel growth across owned platforms•Guide planning, campaign integration, and community engagement•Ensure social channels reflect the voice and aesthetic of the brandPR & Brand Communications•Direct PR strategy including media relations, press outreach, and brand partnerships•Work with agencies and internal teams to secure meaningful press coverage•Support product launches, collaborations, and brand storytelling initiativesAnalytics & Performance•Track marketing performance across channels and regularly report on results•Use data to guide decision-making, test new approaches, and improve outcomes•Align marketing KPIs with overall business goalsTeam Leadership & Development•Lead and develop a high-performing, cross-functional marketing team•Define team structure and hire top talent to support growth•Manage and direct work across agencies and external partners•Set clear goals, provide coaching, and manage performance•Foster a collaborative, inclusive, and values-driven team culture•Partner cross-functionally to ensure alignment and effective execution to drive measurable results for multiple customer segments•Identify and address capability gaps across talent, tools, and processesIDEAL EXPERIENCE/QUALIFICATIONS*:•8–12+ years of marketing experience, ideally within retail, consumer, or design-led brands•Proven experience managing paid media, CRM/email, direct mail, social, PR, and out-of-home campaigns including platforms similar to Klayvio, Attentive, Shopify, Meta, etc.•Strong understanding of digital marketing performance metrics and analytics including platforms similar to GA4, Measured or other incrementality tools•Experience managing marketing budgets and agencies•Ability to balance brand storytelling with performance-driven marketing•Strong collaborator with excellent communication and leadership skills•Passion for design, culture, and thoughtful brand building•Position is based out of Minneapolis, MN headquarters with a flexible working environment/schedule (no full-time remote work available)*If you don't check every box, that doesn't mean you wouldn't be a great fit! TITLE: Director of MarketingREPORTS TO: Chief Creative OfficerJOB CLASSIFICATION: Salary/ExemptABOUT US: Blu Dot (www.bludot.com), an award-winning designer and maker of modern home furnishings, is currently searching for a Director of Marketing to join our dynamic and values-driven company.