Remote Associate Director of Advertising, Retail Media

This role combines strategic leadership with hands-on expertise across Amazon and other major retail media platforms, ensuring campaigns align with client objectives and deliver measurable business results. Deep expertise managing advertising across Amazon Ads/Amazon DSP and experience with Walmart, Target, Best Buy, or other major retail media platforms.

Remote Associate Director of Advertising, Retail Media
Location: 100% Remote (client is located in Minneapolis, MN so remote work will be during Central Time regular business hours)

• Candidates must reside in one of the following states: MN, OH, KY, CA, WA, AZ

Duration: Direct hire/permanent
Salary: $100-140K depending on experience + discretionary performance-based bonus
Notes on role:

• Applicants must be eligible to work permanently for any US employer without requiring present or future sponsorship (no H-1, no OPT/CPT/F-1, etc.).
• Direct hire only; no contract/c2c/1099, no contract-to-hire.
• This role will be involved in retail media strategy and project management.
  • No direct reports, but this person will be leading a small team and responsible for mentoring others when needed.
• Looking for a marketing/advertising specialist with a focus on retail media. This position will be involved in planning paid media campaigns and working with retail/marketing data.
• Will be working across platforms such as Amazon, Google, Walmart, Facebook/Meta and others, so this person should be familiar with most of these applications.
  • The main tool used is Google Ads
  • Any experience with Pacvue would also be a plus, but is not required
• Any agency, brand-side, or retail media experience is a huge plus.
• 2 or 3 step interview process with the VP of the division, VP Operations, advertising team, and potentially the CEO.

Job Description:
The Associate Director of Advertising, Retail Media is responsible for leading the strategy, execution, and performance of retail media programs for a portfolio of brand partners. This role combines strategic leadership with hands-on expertise across Amazon and other major retail media platforms, ensuring campaigns align with client objectives and deliver measurable business results. As a trusted advisor to clients, you'll develop integrated media strategies, oversee campaign execution, optimize performance, manage budgets, and translate complex data into actionable recommendations. You'll also mentor team members, improve internal processes, and contribute to continued growth as a leader in retail media and ecommerce advertising.

Responsibilities:

• Develop and lead retail media strategies across Amazon, Walmart, Target, Best Buy, and other retail media networks.
• Build comprehensive media plans aligned with client business objectives, budgets, and growth goals.
• Oversee campaign execution, optimization, pacing, and budget management to maximize performance.
• Analyze campaign data to identify trends, uncover opportunities, and deliver strategic recommendations.
• Present performance insights and business results to clients through clear, data-driven reporting.
• Partner with cross-functional teams to ensure seamless execution and continuous improvement.
• Serve as a strategic advisor for clients, helping them navigate evolving retail media opportunities.
• Mentor, coach, and develop team members while fostering a collaborative, high-performing culture.
• Identify and implement process improvements that increase operational efficiency and client success.
• Stay current on retail media trends, platform innovations, and industry best practices while contributing thought leadership across the organization.

Experience:

• 7+ years of experience in retail media, ecommerce advertising, digital marketing, or performance marketing.
• Deep expertise managing advertising across Amazon Ads/Amazon DSP and experience with Walmart, Target, Best Buy, or other major retail media platforms.
• Hands-on experience with Pacvue is preferred, including campaign management, bid optimization, reporting, budget management, and performance analysis.
• Agency, brand-side, or retail media experience is preferred
• Proven leadership experience managing, mentoring, and developing high-performing teams.
• Strong client management and strategic consulting skills with the ability to build trusted relationships.
• Experience managing campaign budgets, forecasting performance, and optimizing media investments.
• Proficiency with advertising platforms, analytics tools, reporting dashboards, and data visualization tools.
• Strong analytical mindset with the ability to translate complex data into actionable business insights.
• Excellent written, verbal, and presentation skills with confidence communicating recommendations to executive stakeholders.