Stay current with industry trends and emerging technologies, including AI and machine learning applications in marketing analytics, to identify opportunities for innovation and efficiency; develop AI-driven insights and automation, not just dashboards; foster data and AI-driven culture by upskilling teams and promoting literacy across Marketing. Lead in-depth analysis of marketing campaign performance across various channels (e.g., paid media, email, web, social) to identify trends, patterns, and opportunities for optimization; drive budget allocation decisions through modeling (ROI, MMM, MMA), directly influencing marketing spend.