Key Responsibilities Category Strategy & Growth Develop and execute category strategies to drive revenue growth and market share expansion Identify new product opportunities through market research, competitive analysis, and vehicle platform trends Build and manage product roadmaps aligned with business objectives Product Innovation Lead new product ideation and translate customer needs into product concepts and requirements Act as the voice of the customer throughout the product development lifecycle Partner with Engineering to ensure products deliver meaningful performance, quality, and differentiation Market & Competitive Intelligence Monitor trends within the automotive and powersports performance aftermarket Analyze competitor products, pricing strategies, and market positioning Leverage vehicle platform insights and VIO data to prioritize product opportunities Product Launch & Lifecycle Management Collaborate with Sales and Marketing to develop go-to-market strategies Define product positioning, features, and value propositions Track category performance and adjust strategies to optimize growth and profitability Qualifications Required Bachelor’s degree in Business, Engineering, Marketing, or related field 5+ years of experience in product management, category management, or product development within the automotive or powersports aftermarket Strong knowledge of performance aftermarket products and enthusiast markets Proven ability to identify opportunities and successfully launch new products Strong analytical skills and ability to collaborate cross-functionally Preferred Experience with product development stage-gate processes Familiarity with vehicle fitment data and aftermarket distribution channels Passion for automotive or powersports performance Why Join Us Opportunity to shape and grow high-impact product categories Work alongside innovative engineering and product development teams Be part of building next-generation performance products for a global enthusiast market Product Category Manager, Performance Automotive & Powersports Riverside, CA 92507 or Grand Prairie, TX 75050 - Hybrid/Remote Position Overview We are seeking a Product Category Manager to drive the next generation of performance products within the automotive and powersports aftermarket.