NewDirector Real Estate GeodisDirector Real EstateBrentwood, TNContinuously evaluate network design, recommending site openings, relocations, consolidations, or exits to improve efficiency and service levels. Incorporate logistics considerations such as transportation access, last-mile efficiency, dock access, labor availability, and throughput capacity into all real estate decisions.
NewAssociate Medical Director CenterWell Senior Primary CareAssociate Medical DirectorLebanon, TN$310,000–$368,500 / yearAs the largest provider of senior-focused primary care, a leading provider of home healthcare and a leading integrated home delivery, specialty, hospice and retail pharmacy, CenterWell is focused on whole health and addressing the physical, emotional and social wellness of our patients. About CenterWell Senior Primary Care: CenterWell Senior Primary Care provides proactive, preventive care to seniors, including wellness visits, physical exams, chronic condition management, screenings, minor injury treatment and more.
Brand Director, pH-D pH-D Feminine Health LLCBrand Director, pH-DNashville, TNThe Brand Director also leads and develops the pH-D brand management team and serves as a key cross-functional partner to Sales, Innovation, Clinical, Regulatory, Creative, Operations, Finance and Executive Leadership. The Integrated Marketing team translates those priorities into coordinated execution across paid media, social media, creators, eCommerce, Amazon, TikTok Shop, retail media, public relations, events and strategic partnerships.
NewDirector of Brand Marketing, Division of Communications and Marketing - UT System Administration University of Tennessee SystemDirector of Brand Marketing, Division of Communications and Marketing - UT System AdministrationKnoxville, TN$90,000–$100,000 / yearThe director of brand marketing serves in a leadership position within the UT System Division of Communications and Marketing and plays a key role in advancing the mission and statewide impact of the University of Tennessee through strategic marketing and brand leadership. This position provides leadership and coordination across marketing functions including brand strategy and management; research and analytics; content marketing; web and digital strategy and user experience; creative services; and marketing operations.
NewDirector of Marketing - Invisible Fence® Brand Radio Systems CorporationDirector of Marketing - Invisible Fence® BrandKnoxville, TennesseeLead IFB’s strategy for visibility within large language models and AI-powered search environments, including optimizing for AI-generated answers, featured placements, and conversational search queries where pet containment decisions are made. Develop and execute audience strategies that meaningfully expand IFB’s reach among Millennial and Gen Z pet owners, including channel mix, creative approach, platform selection, and influencer or creator partnerships.
Director, Communications & Brand Verint Systems, Inc.Director, Communications & BrandNashville, TNOverview of Job Function: The Director, Communications and Brand will partner with the senior leadership to develop, direct and oversee the global communications strategy, planning and execution. + A minimum of 8 years of progressive leadership experience leading teams within one or more similar lines of business, which may include marketing or marketing operations.
NewDirector Digital Sales & Operations- Genesco Brands Group Genesco Services, LLCDirector Digital Sales & Operations- Genesco Brands GroupNashville, TNPart timeJob Summary: The Director, Digital Sales & Operations will be responsible for leading GBG digital sales strategy, channel performance, profitability, and day-to-day operations across Amazon, Walmart, Target, Zappos, NSW.com, partner eCommerce sites, marketplaces, and drop ship channels. The ideal candidate is a growth-driven change agent and strategic operator with a visionary approach to driving digital sales, strong digital commerce experience, a track record of driving revenue and margin growth, and the ability to lead cross-functional teams and external partners through both strategy and execution.
NewDirector Digital Sales & Operations- Genesco Brands Group Genesco IncDirector Digital Sales & Operations- Genesco Brands GroupNashville, TNJob Summary: The Director, Digital Sales & Operations will be responsible for leading GBG digital sales strategy, channel performance, profitability, and day-to-day operations across Amazon, Walmart, Target, Zappos, NSW.com, partner eCommerce sites, marketplaces, and drop ship channels. The ideal candidate is a growth-driven change agent and strategic operator with a visionary approach to driving digital sales, strong digital commerce experience, a track record of driving revenue and margin growth, and the ability to lead cross-functional teams and external partners through both strategy and execution.
Senior Brand Ambassador - Nashville Region - UT Southern University of Tennessee SystemSenior Brand Ambassador - Nashville Region - UT SouthernPulaski, TNRemoteWhile the position's primary focus is on cultivating and growing enrollment within the Nashville and North Middle Tennessee region, the Senior Brand Ambassador also supports application processing and recruitment efforts for assigned surrounding states as part of the broader admissions team, ensuring alignment and continuity across regional markets. The Senior Brand Ambassador manages a defined regional territory, leveraging data insights from the university's admissions and customer relationship management (CRM) systems to identify and convert prospective students, and provides personalized guidance throughout the admissions process.
Senior Brand Ambassador - Huntsville Region - UT Southern University of Tennessee SystemSenior Brand Ambassador - Huntsville Region - UT SouthernPulaski, TNRemoteWhile the positions primary focus is on cultivating and growing enrollment within the Huntsville and North Alabama region, the Senior Brand Ambassador also supports application processing and recruitment efforts for assigned surrounding states as part of the broader admissions team, ensuring alignment and continuity across regional markets. The Senior Brand Ambassador manages a defined regional territory, leveraging data insights from the university's admissions and customer relationship management (CRM) systems to identify and convert prospective students, and provides personalized guidance throughout the admissions process.
Marketing Director (Remote) Demand.comMarketing Director (Remote)Nashville, TNRemoteDemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.
VP Branded Retail Sales The Pictsweet CompanyVP Branded Retail SalesBells, TennesseeFull timeWork with the internal Trade Analytics team to evaluate trade funds spending and develop effective and efficient trade merchandising and marketing plans for implementation by the Sales Directors and Managers. Responsibilities: Manage and direct the Sales Directors, Sales Managers, and Merchandiser Manager, with accountability for Branded Retail Sales team Volume and Trade Budgets.
Marketing & Brand Designer Bryan CollegeMarketing & Brand DesignerDayton, TNThis position is responsible for developing and executing visual marketing campaigns, creating high-quality print and digital communications, supporting institutional branding efforts, and helping communicate Bryan College's identity as a Premier Christian College. The Marketing & Brand Designer collaborates closely with the Director of Marketing, Admissions, Bryan College Online, and campus departments to develop compelling visual communications that support enrollment growth, strengthen brand awareness, and advance institutional priorities.
Student Marketing Director- Vanderbilt University Follett CorpStudent Marketing Director- Vanderbilt UniversityNashville, TNFollett Higher Education is a leading educational service provider and omnichannel retailer, providing students, faculty, staff, parents, and fans with the course materials, learning tools, and retail services needed to successfully support the collegiate journey. The Student Marketing Director will lead local marketing tactics on campus, via in-store and social media efforts, driving traffic, overall awareness, and sales for campus stores.
Brand Experience Lead Majestic PhotoboothBrand Experience LeadNashville, TNFull timeWorking closely with Marketing, Sales, Operations, and Leadership, you'll strengthen the Majestic brand by producing exceptional experiences, growing our community, and ensuring every interaction with Majestic feels intentional and memorable. From luxury hotels and museums to iconic bars, restaurants, and global brands, we partner with clients to create unforgettable guest experiences through beautifully designed photobooths.
Director, Digital Marketing and Communications Meharry Medical CollegeDirector, Digital Marketing and CommunicationsNashville, TennesseeThis position will own and manage the overall vision for digital and traditional communications within the School of Medicine; executing strategic marketing tactics for the Academic and Clinical departments while providing oversight of web content, social media, clinical marketing, academic content and other areas. The Communications and Digital Marketing Director is responsible for the creation and implementation of a strategic, multi-faceted communications programs to build and strengthen Meharry's reputation as a leader in education, patient care, and research.
Sales & Marketing Director EvidenceCareSales & Marketing DirectorNashville, TNBased in Nashville, TN, we are proud to be a 4x honoree of the INC 5000 list of fastest growing companies, a 2x Fierce Healthcare Best Product winner, 2x honoree of The Tennessean's Top Workplaces, and #3 nationally in Modern Healthcare's Best Places to Work in Healthcare. Based in our Nashville office, you'll partner closely with EvidenceCare leadership, an external marketing agency, Regional Sales Executives, our CMO, and our CEO to consistently deliver a $500,000 monthly pipeline target while ensuring the marketing function runs like clockwork.
Marketing Director Judge GroupMarketing DirectorNashville, TN$185,000–$250,000 / yearThe ideal candidate combines strong strategic marketing leadership with a deep understanding of market dynamics, systems thinking, and operational workflows, partnering closely with Sales, Operations, Finance, and Technology to drive sustainable growth. Description: The Director of Marketing is responsible for building and leading a high‑performance marketing organization grounded in ownership, accountability, and data‑driven decision‑making.
Director of Marketing - Specialty Play Group PlayCore CareersDirector of Marketing - Specialty Play GroupChattanooga, TennesseeThis highly collaborative leader will bring fresh thinking, strong marketing discipline, and a passion for creating engaging experiences that elevate brand visibility, increase lead generation, grow market share, strengthen customer engagement, and drive revenue across multiple channels. The Director of Marketing will lead the strategic vision, brand storytelling, and go-to-market execution for the Specialty Play Group’s portfolio of brands, including Play & Park Structures, UltraPlay, and Freenotes Harmony Park as well as the leading distributors for these brands.
Marketing Director Zondervan Books / Harper Catholic (Hybrid) Harpercollins Publishers L.L.C.Marketing Director Zondervan Books / Harper Catholic (Hybrid)Nashville, TNThe Zondervan Books team at HarperCollins Christian Publishing prides itself on strong author relationships, award-winning content, and a cohesive team environment and is currently seeking a Director of Marketing for our new imprint, Harper Catholic. They operate as the central strategist-aligning positioning, messaging, content, and channel execution-while partnering cross-functionally and coaching authors to connect meaningfully with their audiences in an increasingly algorithm-driven landscape.
Director of Strategic Marketing Jenn Nguyen and FriendsDirector of Strategic MarketingNashville, TennesseeOur work directly impacts hospitals, surgery centers, long-term acute care facilities, and physician offices by improving efficiency so clinicians can focus on patient care. We are a critical division within a nationally recognized healthcare enterprise, focused on optimizing supply chain performance and reducing operational costs across healthcare facilities nationwide.
NewDirector of Integrated Planning, Office of Communications and Marketing - UTK University of Tennessee SystemDirector of Integrated Planning, Office of Communications and Marketing - UTKKnoxville, TNDevelop and manage the university''s best practices and processes for key messaging and content development across formats and platforms, including talking points, speeches, presentations, news articles, digital communications, social media, website strategy, and multimedia content, ensuring campus teams are aligned and engaged through regular meetings and ongoing updates. The division comprises several cross-functional teams, employing professionals with expertise in design, development, video production, content strategy, feature writing, editing, marketing, media relations, internal communication, and special events.
Executive Director, Marketing - RHA Revance Therapeutics IncExecutive Director, Marketing - RHANashville, TNThe ideal candidate will bring a strong blend of scientific expertise, medical marketing experience, and leadership capabilities to develop and execute impactful brand strategies, navigate a competitive marketplace, and collaborate cross-functionally to support business objectives and product success. Responsibilities/Essential Duties: Develop and execute strategic plans for the RHA Injectable HA Filler portfolio, with a focus on launching new indications, expanding market share, and driving long-term business growth.
Director of Retail Marketing The Pictsweet CompanyDirector of Retail MarketingBells, TennesseeFull timeChampion The Pictsweet Company’s Core Values (Honesty, Hard Work, Fair Play, Perseverance and Self Reliance) with direct reports and colleagues, leading by example to motivate and inspire direct reports and cross-functional teams supporting the brand to win with consumers and customers. • Drive the retail marketing strategy and have a holistic approach to retail marketing from traditional & digital advertising, retail media networks, in-store communication and visual merchandising.
Director Of Admissions - UT Southern (Pulaski) University of Tennessee SystemDirector Of Admissions - UT Southern (Pulaski)Pulaski, TNWorking closely with university leadership and campus partners, the Director will contribute both strategic and operational leadership across recruitment planning, staff development, enrollment operations, and student engagement. Reporting directly to the Vice Chancellor of Integrate Enrollment and Brand Strategy, this role leads the admissions team in delivering a personalized, high-touch recruitment experience while advancing UT Southern's enrollment goals.
Director of Growth Marketing and Events Stretch Zone - 1051Director of Growth Marketing and EventsChattanooga, TNFull timeHow you will accomplish this: Drive membership sales to each guest who comes into Stretch Zone as a guest, proactively work with other businesses to amplify brand awareness and ultimately membership. Promoting the value behind practitioner-assisted stretching by hitting all sales goals, encouraging add-on sessions, and actively working to improve your sales skills.
Director of Growth Marketing and Events Stretch ZoneDirector of Growth Marketing and EventsChattanooga, TennesseeDrive membership sales to each guest who comes into Stretch Zone as a guest, proactively work with other businesses to amplify brand awareness and ultimately membership. Promoting the value behind practitioner-assisted stretching by hitting all sales goals, encouraging add-on sessions, and actively working to improve your sales skills.
Creative Director Cook SystemsCreative DirectorMemphis, TennesseeWe partner with Fortune 500 enterprises and high-growth companies alike to deliver agile technology solutions, AI-driven talent strategies, and our signature FastTrack program that develops the next generation of tech talent. Cross-Functional Collaboration: Partner with assigned internal/external stakeholders, project teams, agencies, production vendors, and subject matter experts on broader campaigns and business plans.
Director, Creative Tractor Supply CoDirector, CreativeBrentwood, TNThe role will work closely with the VP, Creative to assist with translating brand strategy into meaningful campaigns and customer experiences across every touchpoint-from national brand campaigns and seasonal storytelling to retail, digital, CRM, loyalty, and emerging channels. This role will thrive in collaborative environments, and be comfortable writing a headline, developing a campaign concept, presenting to senior leaders, managing complex projects, mentoring talent, or solving challenges as they come.
Managing Director BPDManaging DirectorNashville, FloridaLeveraging BPD’s proprietary Signals Intelligence platform and Institutional Trust Index, this leader converts market signals, competitive dynamics, consumer behavior, physician alignment opportunities, workforce reputation, and enterprise priorities into coordinated growth strategies that strengthen long-term market share. As BPDerrrs, we: Celebrate and value what makes each of us unique; Unite around our shared purpose to ignite greatness in those we serve and, by extension, help them improve the health to the communities they serve; Lead through inclusive work that authentically connects with all consumers and champions health equity for all.
Assistant Director of Communications, Division of Communications and Marketing - UT System Administration University of Tennessee SystemAssistant Director of Communications, Division of Communications and Marketing - UT System AdministrationKnoxville, TN$60,000–$70,000 / yearSuccessful candidate will hold a Bachelors degree 4 in a relevant field, such as communications, public relations, advertising/marketing, journalism, or English and will have 5-7 years of relevant professional experience in communications, public relations, journalism or a related strategic communications role, or an equivalent combination of education and experience. With a presence in each of Tennessee's 95 counties and through the combined force of education, research and outreach, the University serves students, business and industry, schools, governments, organizations and residents statewide.
Regional Director, Strategic Oncology Account Director Team - Northeast Region GSK plcRegional Director, Strategic Oncology Account Director Team - Northeast RegionKnoxville, TNRemote$186,750–$311,250 / yearAs Regional Director, Oncology Strategic Accounts, you will lead a team of regional Strategic Oncology Account Directors who shape and execute GSK's oncology strategy across health systems, cancer centers, and community oncology accounts. Direct the Strategic Oncology Account Directors in the development and execution of GSK's go-to-market model within targeted community oncology, health system accounts, and leading cancer centers across the region, partnering closely with Oncology commercial field teams.
Director, Marketing Strategist, Nashville - The Orchard The Orchard Enterprises IncDirector, Marketing Strategist, Nashville - The OrchardNashville, TNVoluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans. You'll serve as a trusted advisor internally to stakeholders and externally to artists, managers, and labels using data-driven insights, creative acumen, and global market intelligence to drive measurable impact.
Managing Director Brown Parker & DeMarinis AdvertisingManaging DirectorNashville, TNLeveraging BPD's proprietary Signals Intelligence platform and Institutional Trust Index, this leader converts market signals, competitive dynamics, consumer behavior, physician alignment opportunities, workforce reputation, and enterprise priorities into coordinated growth strategies that strengthen long-term market share. As BPDerrrs, we: Celebrate and value what makes each of us unique; Unite around our shared purpose to ignite greatness in those we serve and, by extension, help them improve the health to the communities they serve; Lead through inclusive work that authentically connects with all consumers and champions health equity for all.
Director, Digital Marketing Universal Music Group NVDirector, Digital MarketingNashville, TNThis role acts as the digital lead for a designated artist roster, leading all facets of digital marketing for each project including but not limited to the creation and execution of digital marketing plans, content-first social strategy, pre-release and release planning, audience development, fan engagement, digital advertising, and more. Define and evolve social and digital strategy across platforms (Instagram, TikTok, Facebook, X, Pinterest, YouTube, and emerging channels), driving innovation and best-in-class fan engagement.
Director, Marketing Strategist, Nashville - The Orchard The OrchardDirector, Marketing Strategist, Nashville - The OrchardNashville, TNVoluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans. You'll serve as a trusted advisor internally to stakeholders and externally to artists, managers, and labels using data-driven insights, creative acumen, and global market intelligence to drive measurable impact.
Director, Marketing Strategist, Nashville - The Orchard Sony Music GlobalDirector, Marketing Strategist, Nashville - The OrchardNashville, TennesseeVoluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans. You’ll serve as a trusted advisor internally to stakeholders and externally to artists, managers, and labels using data-driven insights, creative acumen, and global market intelligence to drive measurable impact.
B2B Marketing Strategy Director Accenture PlcB2B Marketing Strategy DirectorNashville, TNYou are: As a B2B Strategy Director in Digital Marketing Strategy, this role will be focused on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive demand for our clients. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration.
Director of Sales Clayton HomesDirector of SalesMaryville, TennesseeManages the Sales department, Sales Support Department and the Business Development Department to include the following positions: Sales Team Lead and Outbound Sales Agents Sales Support Team Lead and Sales Support Team Personal Lines Business Development Manager Business Development Specialist II. Our newly renovated Home Office campus offers an onsite restaurant, onsite fitness facility with full gym, in-person and virtual workout classes, yoga/barre studio, volleyball, and basketball courts, walking paths, and a disc golf course.
Assistant News Director Nexstar Media GroupAssistant News DirectorNashville, TennesseeWKRN News 2 in Nashville, TN has an opening for an Assistant News Director who assists the News Director with all aspects of news, weather and sports programming, production and overseas daily newsroom operations. Helps ensure news content is optimized for digital consumption, including app alerts, breaking news updates, and special digital coverage.
Immunology Business Director (HS) - Carolinas Incyte CorpImmunology Business Director (HS) - CarolinasKnoxville, TNThrough the discovery development and commercialization of proprietary therapeutics Incyte has established a portfolio of first-in-class medicines for patients and a strong pipeline of products in Hematology Oncology and Inflammation and Autoimmunity Headquartered in Wilmington Delaware Incyte has operations in North America Europe and Asia. The Immunology Business Director IBD will be accountable for translating brand strategy into disciplined field execution coaching and developing high-performing Therapeutic Specialists and delivering demand generation to support launch excellence and sustained growth.
Assistant News Director Nexstar Media Group IncAssistant News DirectorNashville, TNWKRN News 2 in Nashville, TN has an opening for an Assistant News Director who assists the News Director with all aspects of news, weather and sports programming, production and overseas daily newsroom operations. Helps ensure news content is optimized for digital consumption, including app alerts, breaking news updates, and special digital coverage.
Director, Communications and Marketing - UT Southern University of Tennessee SystemDirector, Communications and Marketing - UT SouthernPulaski, TNThrough collaboration with campus leaders, faculty, staff, students and the UT System Division of Communications and Marketing, this leader strengthens the university''s visibility, builds trust among key audiences and advances the UT Southern strategic plan, as well as the UT System strategic plan. The Director provides strategic leadership for the university''s communications, marketing, brand, public relations, digital strategy, executive communications, crisis communications, creative services and institutional reputation.
NewDirector, Marketing SH Group Operations LLCDirector, MarketingNashville, TNThe purpose we live by impacts the lives of our team members, drives the experiences for our guests, builds community with like-minded travelers and takes care of the planet we live in. Main duties include to plan key initiatives, develop product ideas, analyze market trends, oversee customer-facing marketing collateral, and everything else related to the brand image.
Executive Director - IPS University of Tennessee SystemExecutive Director - IPSNashville, TNEstablish and maintain positive working relationships with the Tennessee Municipal League, Public Entity Partners, Tennessee Municipal Bond Fund, Tennessee City Managers'' Association, and all other affiliate organizations, other affiliate professional organizations/associations of municipal officials. Established in 1949, the Municipal Technical Advisory Service (MTAS) provides consulting and training services to 345 incorporated cities in the State of Tennessee, units of state government, and professional associations associated with municipal government as part of the university's public service mission.
Executive Director - Strategic Communications TNBR CareersExecutive Director - Strategic CommunicationsMemphis, TennesseeReporting to the Vice President of Advancement & Communications, the Executive Director is responsible for protecting and enhancing the College's reputation, strengthening stakeholder engagement, increasing institutional visibility, and supporting strategic enrollment, workforce development, student success, community engagement, and fundraising objectives through effective communications and storytelling. The Executive Director of Strategic Communications serves as the College's senior communications strategist and provides leadership for the development, implementation, and assessment of comprehensive internal and external communications strategies that advance the mission, vision, strategic plan, and institutional priorities of Southwest Tennessee Community College.
Assistant Director (Communications & Marketing Special Events Coordinator) - UT Chattanooga University of Tennessee SystemAssistant Director (Communications & Marketing Special Events Coordinator) - UT ChattanoogaChattanooga, TN$52,750–$55,000 / yearThis role oversees a 200,000-square-foot facility, coordinates and supports event logistics, and provides leadership to event coordination and student marketing staff. The position plays a critical role in delivering exceptional event experiences, maintaining facility operations, and fostering collaboration across campus partners.
Alliance Sales Director (CRE): Workday PricewaterhouseCoopers LLPAlliance Sales Director (CRE): WorkdayNashville, TN$122,500–$423,780 / yearPwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy . As an Alliance Sales Director (CRE): Workday, you will play a pivotal role in driving revenue growth and expanding the firm''s client base within our Internal Firm Services practice.
NewAlliance Sales Director (Cre): Workday PwCAlliance Sales Director (Cre): WorkdayNashville, TN$122,500–$423,780 / yearPwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy . As an Alliance Sales Director (CRE): Workday, you will play a pivotal role in driving revenue growth and expanding the firm's client base within our Internal Firm Services practice.
Director, Marketing Memphis GrizzliesDirector, MarketingMemphis, TNReporting to the VP of Marketing, the person in this role will oversee Performance Marketing, Direct Marketing, Marketing Operations and Marketing Technology, driving strategies that maximize revenue, grow and engage our fanbase, and elevate our brand across the Grizzlies, FedExForum, Memphis Hustle and Grind City Media. Partner with the VP of Marketing to shape the department's marketing vision and omni-channel strategy including advertising, fan marketing communications, lead generation and lifecycle marketing using customer personas and journey mapping.