Birmingham, MI30+ days ago
Actively lead new business development activities for your craft team Practice development, including recruiting, training, thought leadership and community building Qualifications Required Skills JavaScript, CSS and HTML skills, and able to be a leader in this area of expertise Expert level understanding of multiple analytics, testing and optimization and data management and customer data platforms (must have Adobe Analytics and Adobe Launch experience) Strong understanding of and history implementing tag management systems and integrations between tools An expert level grasp of advertising, marketing and strategic brand management and how to best leverage these in a digital environment Experience presenting in front of groups, to clients, and via web conference in a clear and concise manner Strong interpersonal skills, a positive attitude and the ability to thrive in a collaborative agency environment with multi-disciplinary teams required The ability to successfully manage multiple internal and external initiatives/projects in a deadline-driven environment Desired Skills History of working with new business teams on requests for proposal/information and presenting analytics documentation demonstrating agency skillsets. Able to systematically identify key issues and objectives to prioritize for internal and client needs and gain necessary buy-in Provide best practices consulting services to clients in solving their web analytics and site/app optimization platform strategy and technical needs by designing technical site, application, screen and page-implementation strategies Lead creation of Data Collection Strategy, conceptualize and create relevant design structure for analytics, tag manager configuration leading documentation of processes Provide guidance to the team members in triaging and troubleshooting all types of issues in data collection Direct testing and optimization program to ensure relevant outcomes are achieved Lead customer, vendor, market analyst and client interviews from a data standpoint Demonstrate thought leadership in bringing new, innovative, or different methods of elevating a client's 1) marketing goals or 2) data sophistication and maturity.