Company Description: IMCS Group is one of the fastest growing MWBE (Minority Woman Owned Enterprise) staffing firms in the U.S. We focus on bringing a Diversity Recruitment approach to Fortune 500 companies within North America and EMEA region contingent labor programs. IMCS Group excels in providing top talent in IT, Healthcare, Engineering, Finance, Light Industrial, Contact Center, and Clerical. We have offices in the US, Canada, Mexico, and India in which we can provide support to our clients.
About the Role
The Ad Operations Specialist is a strategic, customer-obsessed partner responsible for turning advertiser goals and campaign performance into strong outcomes and business growth. Working closely with Partner Managers, this role independently owns an assigned book of business across Rider and Eats advertising products and guides campaign strategy from planning through completion.
Upsell is a core pillar of the role. You will use performance trends, advertiser needs, and platform capabilities to identify incremental investment opportunities, build a clear operational and performance rationale, and partner with Sales to bring actionable recommendations to clients. Success means helping Partner Managers retain and grow advertiser business not simply delivering campaigns.
The role remains hands-on and accountable for precise execution. You may directly traffic, QA, optimize, and troubleshoot campaigns or coordinate with offshore Ad Operations specialists, while partnering with Audience Strategy, Creative, Product, Engineering, and Tech Operations to remove blockers, improve performance, and scale better ways of working.
What You'll Do
" Own the strategy, setup, trafficking, pacing, and optimization across Rider and Eats ad products to ensure accurate, high-quality delivery
" Partner with Sales and Partner Managers to translate performance trends and advertiser KPIs into actionable recommendations and incremental investment opportunities
" Diagnose complex campaign, tracking, and ad-serving issues identifying root causes and collaborating with Engineering, Product, and Tech Ops to resolve blockers
" Coordinate work completed by offshore Ad Ops teams to maintain high execution standards, clear handoffs, and alignment with Creative and Audience Strategy
" Serve as a strategic Ad Operations partner to Partner Managers, translating advertiser objectives and campaign performance into recommendations that improve outcomes, strengthen the client relationship, and support account growth
" Identify workflow bottlenecks, create SOPs and training materials, and participate in UAT and beta testing for new ad products and internal tools
" Participate in testing and launching new advertising products, features, ad server functionality, and internal tools; document findings and provide structured operational feedback
Basic Qualifications
" 2+ years of experience in Ad Operations, Campaign Management, Media Operations, or a closely related digital advertising function
" Experience working with Salesforce, an order management system, or a comparable campaign intake and booking workflow
" Bachelor's degree or equivalent practical experience
Preferred Qualifications
" Strong written and verbal communication skills, including the ability to explain technical or operational concepts clearly to non-technical partners
" Demonstrated attention to detail and a consistent track record of precise execution in a high-volume or fast-moving environment
" Hands-on experience with enterprise ad servers (e.g., GAM), order management systems (e.g., Salesforce), and app/mobile advertising inventory
" Technical proficiency with third-party tracking, ad verification tools (e.g., DoubleVerify, IAS), and MMPs (e.g., AppsFlyer, Adjust)
" Track record of building SOPs, QA frameworks, and playbooks, as well as supporting operational readiness programs for new ad capabilities
" Experience analyzing campaign performance in spreadsheets or BI tools, with exposure to SQL, APIs, or process automation a plus
" Proven ability to manage complex campaign priorities independently, direct offshore team deliverables, and collaborate effectively with technical and business partners
" Comfort working with campaign data in spreadsheets, dashboards, BI tools, or basic querying environments to identify trends and investigate issues
" Strong analytical problem-solving skills with the ability to translate technical concepts clearly to non-technical stakeholders and contribute to client-facing performance conversations
EEOC Disclaimer: IMCS Group is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. IMCS Group is committed to maintaining an inclusive workforce, where employees are hired, retained, compensated, and promoted based on their contributions to our Company.