Sales Manager

Key Responsibilities

Business Development & Revenue Generation

• Prospect, solicit, and secure new group, corporate, incentive, wellness retreat, and special event business.
• Develop and execute strategic sales plans to achieve individual and departmental revenue goals.
• Identify new market opportunities and cultivate relationships with key decision-makers.
• Conduct sales calls, virtual presentations, site inspections, and client meetings.
• Attend industry events, trade shows, networking functions, and community events to generate leads and increase brand awareness.
• Maintain an active sales pipeline and consistently pursue qualified prospects.

Account Management

• Build and maintain strong relationships with existing clients, meeting planners, travel advisors, and referral partners.
• Serve as the primary point of contact throughout the sales process.
• Negotiate contracts and pricing within established guidelines.
• Follow up on leads, proposals, and contracts in a timely manner.
• Ensure accurate client records and account activity within the CRM and sales systems.

Event & Group Sales Coordination

• Collaborate with Conference Services, Food & Beverage, Spa, Activities, and Front Office teams to ensure successful execution of group programs.
• Conduct site visits and planning meetings with prospective and confirmed clients.
• Review contracts, group resumes, and event details to ensure client expectations are clearly communicated.
• Facilitate smooth transitions from sales to operational teams while maintaining client satisfaction.

Strategic Planning & Reporting

• Monitor market trends, competitive activity, and customer feedback.
• Prepare sales forecasts, reports, and revenue projections.
• Track performance against established goals and identify opportunities for growth.
• Participate in weekly sales meetings and contribute to overall departmental strategy.

Team Collaboration

• Partner closely with Marketing to support promotional campaigns, partnerships, and lead generation efforts.
• Work collaboratively with all resort departments to maximize guest satisfaction and revenue opportunities.
• Foster a positive, professional, and team-oriented culture.

Qualifications

Required Experience

• 1-2 years of hotel, resort, hospitality, or destination sales experience
• Proven track record of meeting or exceeding sales goals
• Experience managing group sales, corporate accounts, retreats, meetings, or special events
• Strong negotiation and relationship-building skills
• Proficiency in Microsoft Office and hospitality sales systems

What Makes You Successful

• Self-motivated and goal-oriented with a strong sense of accountability
• Excellent verbal and written communication skills
• Highly organized with strong attention to detail
• Ability to prioritize multiple projects while maintaining exceptional client service
• Professional, polished, and confident in client-facing situations
• Passion for hospitality, wellness, and creating memorable guest experiences

Physical Requirements

• Ability to sit, stand, and walk for extended periods
• Ability to tour resort grounds and facilities frequently
• Ability to lift and carry up to 25 pounds occasionally
• Ability to work on a computer and mobile devices for extended periods
• Ability to travel locally and occasionally overnight for sales calls, trade shows, and industry events
• Ability to work flexible schedules, including occasional evenings and weekends

Preferred 

• Experience selling luxury wellness resorts, destination retreats, or upscale hospitality experiences
• Established relationships within corporate meeting, incentive, and wellness travel markets
• Knowledge of Delphi, Salesforce, Opera, Book 4 Time, or similar hospitality sales systems

Performance Metrics 

• Group room revenue production
• Group ADR and total revenue contribution
• New account acquisition
• Client retention and repeat business
• Conversion rates and sales pipeline growth
• Guest and planner satisfaction scores
• Achievement of annual sales goals

Benefits 

• Competitive base salary plus incentive/bonus opportunity
• Comprehensive health and wellness benefits
• Paid time off and holidays
• Spa discount and booking privileges
• Professional development opportunities
• Employee recognition and wellness programs

Lake Austin Spa Resort is committed to providing an exceptional luxury wellness experience for every guest. The Senior Sales Manager plays a critical role in driving revenue growth while delivering world-class service that reflects the resort's reputation for excellence. 

Lake Austin Spa Resort is an EOE/M/F/D/V and eVerify Employer.