Job Title: Product Manager – Personalization & Digital Products (70947-1)
End Client Industry: BFSI
Location: Phoenix, AZ (100% On-site)
Must Have Technical/Functional Skills:
- 5–7+ years of experience in Product Management, with a focus on digital products or personalization
- Strong techno-functional background with understanding of:
- APIs, data platforms, and system integrations
- Machine learning concepts (recommendation systems, segmentation, etc.)
- Proven experience building and launching customer-facing digital products (web/mobile)
- Strong analytical mindset with ability to use data for decision-making
- Excellent communication, storytelling, and presentation skills
- Experience managing roadmaps, product lifecycle, and cross-functional teams
- Experience in AI/ML-driven personalization or recommendation systems
- Familiarity with Generative AI tools and applications in personalization
- Experience in travel, hospitality, or e-commerce domains
- Exposure to:
- Experimentation frameworks (A/B testing)
- Personalization platforms or orchestration layers
- Marketing technologies and customer engagement platforms
- Prior experience working with or within American Express / similar enterprise ecosystems
Roles & Responsibilities:
- Product Strategy & Roadmap
- Define and execute the roadmap for personalization capabilities across web, mobile, and marketing channels
- Identify opportunities to enhance customer experience using data, AI/ML, and contextual insights Align product vision with business goals such as engagement, conversion, and revenue growth
- Personalization & Recommendations
- Build and scale personalization use cases such as recommendations, segmentation, dynamic content, and cross-sell
- Leverage customer, supplier, and contextual data to deliver relevant and timely experiences
- Partner with data science teams to develop and optimize ML models (e.g., recommendation systems, propensity models)
- Execution & Delivery
- Own end-to-end product lifecycle from ideation to launch and optimization
- Drive execution through strong collaboration with engineering, data, design, and business stakeholders
- Manage product backlogs, prioritize features, and ensure timely delivery
- Stakeholder Management & Storytelling
- Create compelling product narratives, presentations, and executive updates
- Translate complex technical concepts into clear business value Influence cross-functional teams and senior leadership
- Experimentation & Optimization
- Drive A/B testing and experimentation frameworks to continuously improve performance
- Track KPIs such as engagement, CTR, conversion, and revenue impact
- Use insights to refine personalization strategies and models
- Data & Platform Integration
- Work with data platforms to leverage 360° customer and supplier data for personalization
- Ensure solutions are scalable, compliant, and aligned with data governance standards