Marketing Manager III

The Senior Manager North America Retail Marketing is responsible for regional Marketing activations for client and is part of a larger team that develops North America strategic plans and go-to-market activations across retail, licensees, and consumers for all client intellectual property to drive to revenue goals. We are responsible for regional Marketing activations for client and is part of a larger team that develops North America strategic plans and go-to-market activations across retail, licensees, and consumers for all client intellectual property to drive to revenue goals.

Our client, a Waste Disposal company, is looking for a Marketing Manager III for their Burbank, CA/Hybrid location.
 
Responsibilities:

• The Senior Manager North America Retail Marketing is responsible for regional Marketing activations for client and is part of a larger team that develops North America strategic plans and go-to-market activations across retail, licensees, and consumers for all client intellectual property to drive to revenue goals.
• The team collaborates closely with Sales & Retail Business Development, Category Management, Creative/Product Development, Legal and Finance to drive financial targets and business innovation to reach fans.
• A successful candidate is strategic, innovative, thinks creatively, is flexible, works collaboratively, and has exceptional communication skills, both verbal and written.
• The objective of the Senior Manager position is to help maximize the region’s business and drive holistic marketing activations across the market.
• This position works closely with the CP Global Franchise teams to provide input to the Global plan, identifying specific needs and localizing CP Global Franchise Plans for intellectual properties across DC, Harry Potter, Looney Tunes and more.
• This role also works in close partnership with Franchise Management to develop Digital Marketing, Consumer Relationship Management (CRM) initiatives that drive brand awareness and drive sell-through in North America.
• This role also works in close partnership with North America Sales and Retail Brand Development to drive retail marketing campaigns, differentiation, and sell-through initiatives across assigned retail accounts.
• North America Franchise Management & Strategic Plan Development: Leverages global Franchise plans to develop, manage and present North America strategies, including Plan of Record and Activation Plans, for assigned franchises/properties.
• Localizes global franchise plans for assigned franchises for licensees for North America and works to develop cohesive and synergistic plans across all disciplines within client
• Determines franchise prioritization and strategic approach for North America region in partnership with Sales and Category
• Trade Asset Lead: Creates digital marketing and franchise sell-in tools specific for North America (i.e. Recaps, One-sheets, etc.)
• Special Projects and Event Marketing Lead: Produces B2B Events and Collateral including NACP Summit and Trade Conference Sponsorships
• Identifies franchise and consumer segment growth opportunities for NA
• Utilizes Best Practices from other regional activations
• North america digital strategy & management:
• Leverages licensee and retail marketing to develop digital marketing communication tactics to drive awareness of product launches
• Marketing Campaign management and oversight of all product content and media campaigns for digital marketing across all franchises in North America
• Determines franchise prioritization for digital marketing programs for the development of product content
• CRM Lead: Directs strategy and manages development of newsletters and other digital efforts in partnership with Digital Franchise, driving value for our licensees & retailers through O&O platforms
• North america retail strategy:
• Leverages Sales and RBD plans to develop retail marketing plans and post-mortem analytics
• Creates retail marketing activations and sell-in tools specific for assigned retailers(s) to differentiate across the market
• Determines franchise and retail prioritization for North America in partnership with Retail Sales and Category leads.
• Marketing Campaign management and oversight (Plan of Record, Activation Plan)
• Drives the following marketing activities for north America:
• Develops Marketing campaigns to drive strategic and operating plans of assigned franchise(s) and retailer(s)
• Execution of retail and consumer marketing initiatives, including serving as one of the NA liaisons within CP, other Client divisions vendor/agencies for assigned franchise(s) and retailer(s).
• Franchise and retail oversight on digital marketing activations such as original digital video content, influencer initiatives, and retail & consumer media campaigns in North America.
• Ensures that marketing activations are designed and implemented to meet specific measurable goals (short term and long term) that drive revenue for NA.
• Coordinates with all client departments to drive the execution of cohesive brand initiatives, including but not limited to promotional activities, retail, trade and/or consumer promotions, advertising, and other activities.
• Works with NA Category teams to identify incremental business opportunities and to increase sell-in and sell-thru of licensed products for assigned franchises
• Partners with licensees to amplify and supplement consumer and retail marketing efforts
• Works with NA Sales & Retail Business Development to ensure brand placement and presence at retail is maximized
• Serves as marketing lead in retail and licensee meetings, as appropriate.
• Partners with Global Franchise to develop best practices (e.g., tool kits, activations, etc.)
• Recommends and works with Research & Insights to implement market research for assigned franchises and retailers where applicable
• Builds and maintain relationship with colleagues working to drive business in sister divisions: TV, Interactive, WHE, etc. to establish a reliable and timely flow of information and materials.
• Manages brand integrity of licensee and retail marketing tools and assets for B2B and B2C for North America including digital assets for ecomm, in-store POS, etc.
• Marketing budget oversight & management develops, tracks and implements use of franchise and retail-specific budgets in collaboration with Sales/RBD & Category teams

 
Requirements:

• Minimum 7 years’ experience Retail Marketing, Digital, Brand Management, Promotions, Partnerships or related field required.
• Minimum 3 years’ experience in managing agencies, 3rd parties
• Consumer Products experience required
• Bachelor’s degree in related field required
• Knowledge/skills:
• Critical thinker with proven track record in strategy development & implementation, marketing principles & brand management
• Savvy digital marketer with knowledge of e-comm & media buying (or managing media agencies)
• Passionate & knowledgeable about pop culture, products, fans, social/digital media and the business of entertainment overall
• A developer of ideas, skilled at brainstorming and shaping concepts as a team
• Experience with both B2B and B2C marketing & communications (trade shows, retail pitches, Summits, product launch events, etc.)
• Must have a clear understanding of dynamics & needs of complex stakeholder management
• Outstanding communication and presentation skills, with ability to present and inspire all levels
• Skilled at juggling many competing priorities, with exceptional organizational, planning and follow-through skills with ability to work well under time constraints.
• Gifted in Excel and PowerPoint
• Experience with team building and bringing out the best in others
• Management has the right to add or change duties and job requirements at any time.
• Story behind the need – business group & key projects:
• Team culture/work environment:
• We have the privilege of working on world class IP.  We are serious about having fun, being creative and embracing fandom.  Diversity of thought and backgrounds is vital and welcomed and admired.  We respect our work family and know that good ideas win.
• Key projects:
• Retail Marketing campaign ideation thru execution for Walmart, Grocery/Drug and ore across the client portfolio of brands including Harry Potter, DC, Looney Tunes, Elf, Scooby Doo, etc.
• Purpose of this team:
• We are responsible for regional Marketing activations for client and is part of a larger team that develops North America strategic plans and go-to-market activations across retail, licensees, and consumers for all client intellectual property to drive to revenue goals. The team collaborates closely with Sales & Retail Business Development, Category Management, Creative/Product Development, Legal and Finance to drive financial targets and business innovation to reach fans.
• Compelling story & candidate value proposition:
• Value proposition:
• Our team drives consumer awareness, engagement and purchase intent across our IP across North America.  It’s big and highly visible.  It’s fun and different every day.  We get to work across the org and create.  We drive business and shape perception. We do this in a positive, fun, creative environment.  You will hone your leadership skills, you will sharpen your digital marketing skills, you will shine with ownable projects and clear KPIs.
• Technology requirements:
• Gifted in Excel and PowerPoint
• Candidate requirements (3-5 hard skills):
• Skill: Power Point
• Application: Daily, weekly, hourly
• Skill: Communication
• Application: Outstanding presentation skills no matter what the audience
• Skill: Digital Marketing/ Media
• Application: Understanding of digital media buying for retail, digital brand building g
• Nice to-haves:
• Excel expertise to formulate, manage and track budget
• Outstanding multi-tasker, obsessed with the details
• Deep knowledge of retail marketing across tiers
• How will this candidate know they are succeeding in their role?:
• By producing outstanding pitch materials, full of new ideas
• By producing quality work quickly
• By executing marketing programs with excellence in how we do it and how it turns out
• By bringing new ideas to the forefront (process enhancements to marketing strategy)
• Helps manage the team with grace, kindness and clarity

 
Why Should You Apply?

• Health Benefits
• Referral Program
• Excellent growth and advancement opportunities