Manager, Commercial Strategy & Marketplace Insights

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill, Compeed, Solpadeine, NiQuitin, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to win in self-care.

Description Overview

The Manager, Commercial Strategy & Marketplace Insights is responsible for driving category growth through customer engagement, category leadership, marketplace intelligence, syndicated data analytics, and commercial strategy across the Infant Nutrition business in North America. This role serves as a strategic partner to Sales, Marketing, and Customer Teams, helping identify growth opportunities, strengthen customer partnerships, and translate marketplace understanding into actions that improve business performance. The position combines responsibilities spanning customer and category leadership, commercial strategy, marketplace analytics, and consumer and shopper learning. The successful candidate will bring experience in customer-facing commercial roles such as Category Management, Customer Development, Channel Development, Commercial Strategy, Trade Marketing, or Sales Strategy, combined with a strong understanding of consumer and shopper behavior and its application to category growth.

This position is located at our Charlottesville VA office as a hybrid role. However, an alternate US location may be considered.

Scope of the Role

CUSTOMER & CATEGORY LEADERSHIP (40%)

• Develop category growth recommendations, category stories, customer presentations, and strategic selling materials.
• Partner with Sales teams to support customer business reviews, joint business planning, and growth initiatives.
• Create compelling sell stories supporting innovation launches, distribution gains, merchandising opportunities, and category growth.
• Develop customer- and channel-specific recommendations related to assortment, pricing, promotion, distribution, and merchandising.

COMMERCIAL STRATEGY & GROWTH PLANNING (20%)

• Partner with Sales, Marketing, and Revenue Growth Management to develop category and channel growth strategies.
• Identify opportunities across channels, category segments, and retail formats.
• Translate brand and product strategies into customer-facing commercialization plans.
• Evaluate retailer priorities, marketplace trends, and competitive activity to identify opportunities and risks.

ANALYTICS & MARKETPLACE INTELLIGENCE (25%)

• Own category reporting, marketplace analytics, and business performance measurement for Infant Nutrition.
• Lead integration of syndicated, retailer POS, customer, competitive, and digital shelf data into commercial planning and decision-making.
• Serve as the business expert on Circana, NielsenIQ, retailer reporting platforms, and related tools.
• Develop and maintain dashboards, scorecards, trackers, and reporting covering distribution, velocity, pricing, promotional effectiveness, market share, retail execution, and competitive performance.
• Translate marketplace trends, customer performance, and competitive dynamics into actionable recommendations for Sales, Marketing, and leadership teams.

CONSUMER & SHOPPER LEARNING (15%)

• Partner with Brand Marketing to identify key business questions, develop learning plans, and prioritize consumer and shopper learning opportunities.
• Lead consumer and shopper learning initiatives in partnership with Brand teams and external agency partners.
• Manage project scope, execution, and application of learning plans to support business objectives.
• Ensure learning is incorporated into innovation, commercialization, and customer-facing recommendations.

Experience Required

• Typically these skills are obtained with a Bachelor's degree in Business, Marketing, Economics, Finance, or related field along with 6-8 years of experience in Category Management, Customer Development, Channel Development, Commercial Strategy, Trade Marketing, Sales Strategy, Revenue Growth Management, or related CPG functions.
• Demonstrated experience supporting customer growth initiatives and influencing commercial decision-making through strategic selling stories.
• Experience developing and delivering customer-facing category presentations and business reviews to retailers, distributors, or commercial partners.
• Working knowledge of consumer and shopper learning methodologies and experience applying findings to business decisions.
• Experience managing agency partners and cross-functional projects preferred.
• Experience with Circana, NielsenIQ, retailer data platforms, or similar solutions.
• Advanced proficiency in Excel, PowerPoint, Power BI, and syndicated data tools.

SUCCESS PROFILE

The ideal candidate is a commercially driven leader who combines category expertise, customer orientation, and analytical rigor to drive growth. Successful candidates typically come from Category Management, Customer Development, Channel Development, Trade Marketing, Commercial Strategy, or Sales Strategy roles within consumer packaged goods organizations. This individual has experience working directly with customers, developing category recommendations, influencing business planning discussions, and translating marketplace intelligence into commercial action. They are comfortable leveraging syndicated data, customer POS data, competitive intelligence, and category analytics to support decision-making, customer engagement, and growth initiatives. The candidate should also possess a strong understanding of consumer and shopper learning approaches and be capable of leading learning initiatives in partnership with Brand Marketing and external agencies. While ownership of consumer and shopper learning is an important component of the role, the position is intended primarily for customer-facing commercial professionals who apply those learnings to drive business results.

Benefits

We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Targeted base salary for Virginia is $120K - $135K.

Find out more about Total Rewards at Perrigo.

Hybrid Working Approach

We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here

Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) All application materials, including resumes and CVs, must be submitted in English. Thank you.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo

Nearest Major Market: Charlottesville

Nearest Secondary Market: Virginia