Director of Member Marketing

Xtend

Grand Rapids, MI

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JOB DETAILS

SALARY

$90,000–$120,000 Per Year

SKILLS

Advertising, Artificial Intelligence (AI), Automation, Brand Strategy, Budget Management, Budgeting, Business Skills, Business Strategy, Continuous Improvement, Credit Union, Cross-Functional, Custom Media, Customer Relations, Customer Support/Service, Data Analysis, Email Marketing, Emerging Technology, Financial Services, Forecasting, Google Analytics, Leadership, Looker, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Software, Marketing Strategy, Online Marketing, Operational Strategy, Operations Management, Operations Processes, Performance Management, Performance Metrics, Power BI, Profit & Loss, Scalable System Development, Search Engine Optimization (SEO), Service Delivery, Social Media Marketing, Strategic Planning, Team Lead/Manager, Website Optimization, Willing to Travel

LOCATION

Grand Rapids, MI

POSTED

1 day ago

Xtend is looking for a strategic, innovative, and client-focused Director of Member Marketing to lead our Communications and Data Analytics teams. This is more than a marketing leadership role-it's an opportunity to build and grow a full-service marketing agency that helps credit unions strengthen member relationships through data-driven marketing, digital strategy, and measurable results. If you're passionate about building high-performing teams, developing innovative marketing services, and partnering with clients to achieve their business goals, we'd love to meet you.

What You'll Do

Lead and develop Xtend's Communications and Data Analytics teams, fostering a culture of collaboration, accountability, and continuous improvement.
Define the vision and strategy for member marketing services delivered to credit unions nationwide.
Expand Xtend's marketing capabilities across digital channels, including email marketing, paid media, social media, content marketing, SEO, and marketing automation.
Oversee the delivery of high-quality marketing campaigns and analytics that produce measurable business results for clients.
Build scalable processes, operational standards, and workflows that support continued growth.
Partner directly with credit union executives as a trusted advisor on marketing strategy, branding, member engagement, and performance measurement.
Evaluate emerging technologies, automation tools, and AI solutions to improve marketing effectiveness and operational efficiency.
Lead budgeting, forecasting, resource planning, and financial performance for the Communications and Data Analytics business lines.
Identify opportunities to expand client relationships and introduce new service offerings.
Collaborate with executive leadership and cross-functional teams to drive strategic initiatives across the organization.

What You Bring

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
5-7 years of progressive marketing experience, including at least 3 years leading teams, budgets, and strategic initiatives.
Experience managing marketing operations, client service delivery, or agency-style marketing teams.
Strong knowledge of digital marketing, including email marketing, paid advertising, SEO, content strategy, social media, marketing automation, and website optimization.
Experience with marketing analytics and reporting platforms such as Google Analytics, Looker Studio, Power BI, or similar tools.
Demonstrated success implementing AI and automation to improve marketing performance and operational efficiency.
Exceptional leadership, communication, and relationship-building skills.
Strong financial and business acumen with experience managing budgets, forecasting, and service-line profitability.
Experience within the credit union or financial services industry is preferred.

Why Xtend?

At Xtend, you'll have the opportunity to shape the future of marketing services for credit unions across the country. You'll lead a talented team, influence organizational strategy, and help build innovative marketing solutions that make a measurable impact on our clients and their members.

Requirements

WORK ENVIRONMENT & PHYSICAL ACTIVITIES

Xtend operates in a professional office building setting. Some job assignments at Xtend are primarily conducted within the office building(s) while others have moderate to extensive travel responsibilities as described in the Job Functions and/or Job Qualifications section(s) above. Xtend is committed to working with its employees to reasonably accommodate them with the physical aspects of the position.

NOTICE

This job description is not intended to be, nor should be construed as a contract for employment. Xtend makes no guarantee of permanent employment. This job description is to be used as a guideline to give the employee an understanding of what Xtend has defined this position to be. Xtend will make reasonable accommodations for the known physical or mental disabilities of qualified applicants unless to do so would cause an undue hardship. Disabled individuals who feel accommodation is needed to perform their job, or the job for which they have applied, must notify Xtend in writing of the need for reasonable accommodation within 180 days after the date the individual knew or reasonably should have known that an accommodation was needed. Xtend, thereafter, will make all reasonable accommodations unless to do so would pose an undue hardship. Xtend is willing to accommodate disabilities to the extent a financial service organization can without impacting financial control or member service. Xtend is an Equal Opportunity Employer.

Salary Description

$90,000-$120,000

Director of Member Marketing

Xtend

Grand Rapids, MI

About the Company

Xtend

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