Director of Marketing

CRG

Grand Rapids, MI

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JOB DETAILS

SKILLS

Alliance/Partner Management, Brand Strategy, Budgeting, Campaigns, Channel Marketing, Communication Skills, Consumer Branding, Cross-Functional, Customer Experience, Leadership, Marketing, Marketing Strategy, Performance Tuning/Optimization, Product/Service Launch, Resource Management, Storytelling, Team Lead/Manager

LOCATION

Grand Rapids, MI

POSTED

1 day ago

Director of Marketing
Location: Midwest (Hybrid)

Our client is seeking a Director of Marketing to join a well-established consumer brand with a strong market presence.

This is a high-impact leadership role responsible for shaping brand strategy, leading integrated marketing efforts, and driving key initiatives across the organization. You'll work cross-functionally to deliver a consistent customer experience while executing programs that drive measurable results.

Key Responsibilities

Lead integrated marketing strategy across channels and audiences
Drive product launches and key initiatives with cross-functional teams
Oversee content, campaigns, and digital execution
Manage agency partners and external vendors
Own marketing budget and resource allocation
Use data and insights to optimize performance

Qualifications

10+ years in marketing, brand, or communications leadership
Strength in integrated marketing, content, and digital
Strategic thinker with a hands-on approach
Strong communication and storytelling skills
Experience managing cross-functional teams and partners

Category Code: JN009, JN037
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Director of Marketing

CRG

Grand Rapids, MI

About the Company

CRG

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