How to Apply:1.
Complete the short application form here..2. Submit your resume and portfolio link.3.
Note: Only candidates who complete the form will be considered.About CrucialPointCrucialPoint Agency is a precision retention marketing agency trusted by 7-, 8-, and 9-figure D2C brands. We specialize in email, SMS, loyalty, and lifecycle marketing. We move fast, hold ourselves to a high bar, and our team is lean by design.
The RoleWe’re looking for a sharp, results-driven
D2C Email Marketing Copywriter based in the US. You will craft high-converting email flows, campaigns, and SMS sequences that capture brand voice, engage subscribers, and directly drive revenue for high-growth e-commerce brands.
What You’ll Be Doing• Writing high-converting email copy (automation flows, weekly campaigns, SMS, product launches) for scaling D2C brands.• Quickly adapting voice, tone, and positioning across diverse brand identities.• Partnering directly with lifecycle strategists and designers to align copy with visual assets and performance goals.• Analyzing A/B testing data and performance metrics to continually refine and optimize copy strategies.• Managing multiple client deliverables independently and consistently hitting tight deadlines in a fast-paced environment.
Must-Haves•
2+ years of proven D2C email marketing copywriting experience for US brands (portfolio with performance results required).• Native-level written and spoken English with a deep understanding of US consumer behavior and direct-response principles.• Strong understanding of e-commerce retention metrics (CTR, open rates, conversions, revenue per recipient).• Self-starter mentality—scrappy, resourceful, highly organized, and requiring minimal supervision.
Good-to-Haves• Experience writing SMS copy alongside email sequences.• Familiarity with Klaviyo, Attentive, or similar lifecycle platforms.
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