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Marketing is a diverse and growing career opportunity for creative professionals willing to work hard. The marketing field offers opportunities to work across various industries and in diverse positions. Understanding what jobs are available to marketing professionals, with a particular emphasis on high-paying marketing jobs, can help you decide what path to pursue. Review some of the best-paid positions in the marketing world to determine which career option might be right for you.
Account managers oversee the relationships between a company and its customers. They often work with salespeople and marketing professionals to ensure consistent messaging and processes around the products and services that customers are buying from the company. An account manager may also collaborate with a customer service department of an organization to ensure that clients receive the support they need. The purpose of the account manager role is to build and maintain long-term relationships with clients.
Account managers earn an average salary of approximately $115,500 per year.
A channel development executive, or channel development manager, works with businesses and marketing professionals to reach customers in a particular channel. They’re responsible for promoting the products or services offered by a company to a specific sector of the market.
Channel development executives may also form relationships with resellers or third-party vendors to increase sales and generate awareness for a company’s products and service offerings. Professionals in this marketing role can earn an average annual salary of approximately $115,500.
A chief marketing officer is a C-level executive responsible for an organization’s marketing department. This individual collaborates with other executive leadership team members and manages all marketing activities throughout the company. In this advanced role, an individual oversees the development, planning, and execution of marketing and advertising efforts.
Chief marketing officers are also responsible for measuring an organization’s return on investment through the organization’s marketing and promotional efforts and providing results to senior leadership officials. The average annual salary for a chief marketing officer is approximately $213,000.
A content director oversees and executes the content strategy for a business. This professional applies creative vision when determining how to produce content that resonates with the target audience and encourages individuals to share and engage with it. Content has continued to grow in importance in the marketing world, with print and digital marketing efforts relying heavily on the quality of the content shared.
The average annual salary for a content director is approximately $64,000 per year.
A creative director serves as the head of the creative team for an advertising agency or in-house marketing department. A creative director works closely with team members, including graphic designers and content creators, to plan, create, and deliver materials that meet a client’s strategic vision. Creative directors might handle some projects, including advertising campaigns, magazines, other printed publications, and fashion lines.
The creative director gives the final approval on all materials produced for a client and maintains responsibility for the quality of the work. In this role, the average annual salary for a creative director is approximately $85,000.
Digital marketing managers implement, manage, and oversee the digital marketing efforts put out by a particular company or brand. They help advance an organization’s mission by ensuring that marketing materials and campaigns reach a wider audience to improve exposure.
In this role, a digital marketing manager might oversee the following efforts, all geared toward reaching a target audience with a product or service:
The average annual salary for a digital marketing manager is approximately $61,500.
A digital media specialist uses various digital design and marketing techniques to generate awareness about products and services. This professional often uses geomarketing tools, location information to create targeted ads, email, and video marketing, and search engine optimization.
Digital media specialists work closely with communication and marketing departments to maintain consistent messaging and meet organizational goals. In this role, an individual might work for an agency and handle multiple clients’ needs or work as an in-house digital media specialist for one company. The average annual salary for a digital media specialist position is approximately $69,500.
A global marketing manager handles a company’s marketing needs so that the organization can effectively promote its products or services to clients and consumers worldwide. This individual’s primary responsibilities include the following
A marketing manager who operates on a global scale may also travel to different locations around the world to manage the interests of an organization abroad. The average annual salary for a global marketing manager is approximately $153,500.
A marketing analyst reviews and analyzes data to support an organization’s marketing efforts. A marketing analyst might use the information from data to help a company’s leaders make better business decisions, such as improving or adjusting marketing campaigns or increasing revenue to support the company’s growth and development.
Additional duties include monitoring and forecasting sales and marketing trends, evaluating marketing methods, and conducting research. A marketing analyst can earn an average annual salary of approximately $100,500.
Marketing directors design and implement marketing strategies for companies of all sizes and industries. Their primary duties often include the following:
The average salary for an individual serving as a marketing director is approximately $153,500 per year.
Product marketing managers handle aspects of marketing, product development, and sales, collaborating with members of each department to generate awareness about a particular product. The primary duty in this role is to create and implement a marketing strategy for a product. Product marketing managers direct the messaging, branding, and positioning of all marketing efforts geared toward promoting and raising awareness for a specific product.
A product marketing manager earns an average salary of approximately $61,500 annually.
Public relations managers handle the public perception of a brand, company, or individual. They monitor trends affecting their clients, including political, economic, and social shifts. A public relations manager also performs the following functions:
Public relations managers earn an average annual salary of approximately $138,000.
A web content specialist creates content that promotes a brand or company online. This professional’s primary duties include developing and posting content on a company’s website. Some web content specialists also handle social media posts, content for email campaigns, and copy for other digital marketing efforts.
In this role, a web content specialist can earn an average salary of approximately $81,500 per year.
As you consider what career path you want to pursue, it’s helpful to know which jobs in the marketing field offer higher salaries than others. Completing the required education and working your way up in your desired field can increase your chances of scoring one of these desirable and high-paying marketing roles.
Check out these digital marketing jobs for new and experienced applicants.
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