Client Responsibilities: • Connect a sound audience strategy to client marketing technology and solutions to drive a more efficient and effective approach • Share knowledge with client and internal teams regarding audience insights and results to impact business needs, translating direction and strategies for all inter-agency teams, including media, creative, experience and CRM • Understand how identity technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy - understand the opportunities and limitations) • Partner with internal Activation teams to support media activation for audience targeting • Has a keen ability to validate growth audience thinking, inlcuding data minding & hypothesis testing • Ability to ingest client segmentations and partner with Data Architecture team to recreate/build in our internal tools • Has strong knowledge of internal resources, who to go to to solve problems & can identify needs that may require custom solutions • Provide thought leadership regarding audience-led capabilities, strategy, and DCO to the industry and senior marketing clients • Build client and industry presentation materials and present to director, VP, and C-suite level clients with a clear storyline that addresses client business needs. 8+ years of Digital Media Planning, Buying, and Management experience in progressive levels of responsibility 5+ years managing multiple director reports Familiarity with data visualization using tools such as Tableau, R, and advanced knowledge of Microsoft Excel and PowerPoint Advanced presentation, storytelling, and project management skills SQL, SAS, or Python a plus Has a mastery of the digital analytics space and has innovated to develop new opportunities Expert understanding of audience tools (MRI, GWI, Epsilon) Expert understanding of digital marketing, CRM, and audience segmentation Excellent problem-solving and critical-thinking skills with the ability to interpret complex data sets Client-ready presentation, storytelling, and project management skills Expert understanding of Online Display, Video and Mobile campaigns, as well as knowledge of Ad Tech platforms Strong familiarity/experience with third-party ad serving platforms, DSPs, CDPs, 3rd Party data, pixels and Ad Servers Strong familiarity with customer acquisition goals and optimizing to CPA, CTR, Completion Rate, etc.