Work with product marketing to establish a common campaign framework for the global marketing community to leverageWork with Web site resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experienceImplement testing methodologies to enhance the demand creation process, including response and conversion rates and multivariate testingDefine the end-to-end lead management process in conjunction with sales operations and marketing operations, including lead capture, nurturing via portfolio marketing, and service-level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle lengthEvaluate, select and manage outside vendors that contribute to demand creation programs including direct marketing agencies, search engine optimization (SEO) experts, designers, copywriters, email providers and list brokersHire and develop high-performing marketing teamManage and adhere to budgetRequirements7+ years in progressive leadership roles in marketing, including team building and leadershipIndustry experience in cloud security, digital publishing, demand generation, marketing tech, or ad tech, and/or experience marketing to agency and marketing professionals. Leveraging a purpose-built cloud architecture backed by 230+ issued and pending patents and more than 100 points of presence globally, iboss processes over 150 billion transactions daily, blocking 4 billion threats per day.