Parkland, Florida7 days ago
ul>Manage and grow a portfolio of mobile app publishers and/or performance marketing campaigns; Act as a technical advisor to clients on monetization strategy, ad placements, and revenue optimization; Plan, execute, and scale media buying campaigns across DSPs, ad exchanges, and mobile ad networks; Analyze performance metrics (LTV, ARPU, ROAS, eCPM, retention, fill rate) to drive data-backed decisions; Collaborate cross-functionally with product, BI, supply, and demand teams; Troubleshoot and support technical integrations (SDKs, APIs, attribution tracking); Identify growth opportunities via A/B testing, segmentation, and new traffic sources; Build long-term relationships with key clients and partners. Strong understanding of: - Mobile monetization (mediation, waterfalls, in-app bidding);
- User acquisition channels (Meta, Google, DSPs, programmatic);
- Attribution tools (AppsFlyer, Adjust, Singular, etc.);
- Hands-on experience managing campaigns with performance KPIs (ROAS, CPI, LTV);
- Strong analytical skills (Excel/Google Sheets required; SQL is a plus);
- Technical aptitude: comfortable with SDK integrations, APIs, and tracking flows;
- Strong communication skills and ability to work with global clients;
- Ability to balance client-facing responsibilities with hands-on optimization work..