Assistant Manager Petco Animal Supplies, Inc.Assistant ManagerSwampscott, MA$25.50–$39.50 / hourWe are 29,000+ strong and together we nurture the pet-human bond in more than 1,500 Petco stores across the U.S., Mexico and Puerto Rico, 250+ Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. You are a trusted leader on the sales floor, stepping in as the lead in the General Manager's absence, and a role model who helps develop talent, drive results, and ensure operational excellence every day.
Water Resources Project Manager VHBWater Resources Project ManagerWatertown, MA$120,000–$160,000 / yearSponsored by Deloitte Private* and The Wall Street Journal, the Best Managed Company program recognizes outstanding U.S. private companies demonstrating excellence in four key areas: strategy, ability to execute, corporate culture and governance/financial performance. Conduct and/or lead staff in conducting comprehensive hydrologic and hydraulic studies, detailed reports, design plans, construction documents, and specifications that address water resources needs for a wide array of projects.
Engineering Support Manager Canadian Nuclear Laboratories LtdEngineering Support ManagerBurlington, MAOur Chalk River Laboratories (CRL) location is seeking a Science & Technology (S&T) Engineering Support Manager to lead engineering support functions and ensure that science and technology engineering work is planned, controlled, and reported accurately and on time. Knowledgeable of engineering processes and procedures, such as Engineering Change Control, Design Authority and Design Engineering (DADE), Design Planning, Contracts and Contractor Management, Oversight of Engineering Agencies, and Configuration Management.
Operations & Hospitality Manager Brodie'sOperations & Hospitality ManagerPeabody, MAWe are looking for an organized, hospitality-minded Operations & Hospitality Manager to help support the day-to-day flow of the building, restaurant operations, events, team communication, and overall guest experience. This person will support restaurant and lounge operations, assist with private and public events, help manage communication between teams, and ensure the guest, tenant, and staff experience is consistent, polished, and professional.
Business Development Manager RimkusBusiness Development ManagerBoston, MA$90,000–$100,000 / yearSells the company’s services to prospective clients (i.e. corporate and commercial clients, municipalities, government agencies, building owners, developers, etc.) to secure new client accounts, deeper client penetration, and repeat business. Effectively plans for and executes the targeted number of value-added in-person client contacts (i.e. growth calls) each week to increase market penetration and share; effectively follows up to nurture and close sales opportunities.
Senior Manager - ServiceNow Deloitte Touche Tohmatsu LtdSenior Manager - ServiceNowBoston, MA$163,400–$322,100 / year10+ years of demonstrated deep technical expertise in ServiceNow, typically evidenced by advanced ServiceNow certifications (e.g., Certified Application Developer, Certified Implementation Specialist, Certified Technical Architect, Certified Master Architect) and hands-on experience designing, configuring, and integrating complex ServiceNow solutions. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.
Area Manager - Factory-Built Housing Reframe SystemsArea Manager - Factory-Built HousingAndover, MassachusettsThrough our vertically integrated delivery model and highly automated microfactories, we deliver climate-resilient homes and buildings with greater speed and predictability than traditional construction. Our cross-disciplinary team brings together architecture, robotics, design engineering, software, factory operations, and field delivery to change how housing gets delivered.
Senior Program Manager Torch TechnologiesSenior Program ManagerHanscom AFB, Massachusetts$130,000–$145,000 / yearCommand, Control, Communications, and Battle Management (C3BM)has been tasked with delivering an integrated Department of the Air Force (DAF) Battle Networkproviding resilient decision advantage and enabling the USAF, USSF, Joint, and Coalition Forceto win against the pacing challenge. C3BM’s main efforts are Architecture and Systems Engineering (ASE), Operational ResponseTeam (ORT), and multiple mission integration teams such as Air, Maritime and multipleacquisitions consisting of both the Advanced Battle Management System (ABMS) and Space.
Assistant Production Manager Emerson CollegeAssistant Production ManagerBoston, MassachusettsWorking in various theatrical spaces – front of house and backstage, in the production shops (Scene shops, props warehouse, light lab, costume shop) and a studio environment; conditions will vary depending on the show and phase of the production. Coordinate weekly staff meetings with Emerson Stage staff and serve as a representative of Emerson Stage in larger Performing Arts department-wide meetings, as needed.
Program Manager - Young Onset Colorectal and Pancreas Centers Dana-Farber Cancer Institute IncProgram Manager - Young Onset Colorectal and Pancreas CentersBOSTON, MA$81,070–$94,070 / yearWe strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations. The Gastrointestinal Cancer Center is seeking a Program Manager for the Young Onset Colorectal and Pancreas Cancer Centers, which supports young patients diagnosed with colorectal and pancreatic cancer.
Store Manager in Training CrossAmerica Partners LPStore Manager in TrainingPortsmouth, NHCrossAmerica Partners is a leading wholesale distributor of motor fuels, operator of convenience stores, and owner and lessor of real estate used in the retail distribution of motor fuels. The Store MIT will work closely with the Store Manager to gain hands-on experience in managing store operations, staff, inventory, and customer service, with the goal of eventually becoming a Store Manager.
NewStore Manager CrossAmerica Partners LPStore ManagerBedford, MACrossAmerica Partners is a leading wholesale distributor of motor fuels, operator of convenience stores, and owner and lessor of real estate used in the retail distribution of motor fuels. SMG Group LLC also provides reasonable accommodation to qualified job applicants (and employees) to accommodate the individual''s known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create undue hardship.
Sr Manager of Software Engineering JPMorgan Chase & CoSr Manager of Software EngineeringBoston, MAPosition Description: 55ip is looking for an experienced software development manager to lead the 55IP platform that forms the backbone of its technology-enabled investment platform for large investment advisory (RIA) & wealth management firms. The candidate will be a motivated and responsible individual; a problem solver; a team player and an empathetic leader; and a proficient software developer, looking to make a significant impact on a fast-growing company.
IT Category Manager American Tower CorpIT Category ManagerWoburn, MAAmerican Tower is a global digital infrastructure company serving customers through tower sites and other real estate solutions that support connectivity and opportunity, focused on achieving our vision of Building a More Connected World. The team strategically sources quality materials, services, and technologies at the lowest total cost while enabling effective and efficient purchasing solutions and enhancing supplier partnerships.
NewManager, Recruitment Teach For America IncManager, RecruitmentBoston, MA$61,300–$82,000 / yearIn this pursuit, the Recruitment Team engages with leaders across college campuses and professional career sectors to discuss the challenges of educational excellence and opportunity in the nation and inspires them to choose the corps as a means of expanding opportunities for kids and developing a long-term commitment to the movement. Build and maintain strong, individualized relationships with prospective candidates, tailoring cultivation strategies to their personal backgrounds and experiences to ensure they complete the application process, confirm their commitment to joining the corps, and deepen their understanding of access to educational opportunity.
RN Case Manager Homecare Lowell/ConcordRN Case Manager HomecareLowell, Massachusetts$45–$50 / hourBe a Master Planner: You'll use your clinical expertise to create personalized care plans that aren't just about treatment—they're about helping people live their best lives. Make a Real Impact: You'll see the direct results of your work as you help clients achieve their goals, whether that's safely managing their medications or simply staying independent at home.
GC Retail Operations Manager Store 550 NEW Guitar Center IncGC Retail Operations Manager Store 550 NEWBoston, MA$22.12–$27.65 / hourInterpersonal Communication: Able to communicate through various means (written and verbal) with diverse, individuals, including internal and external stakeholders at all levels in a clear, concise, positive, and courteous manner. Our mission is to develop and nurture lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the joy that comes from creating music.
Material Program Manager - Andover, MA (Hybrid) RTX CorpMaterial Program Manager - Andover, MA (Hybrid)Andover, MAThe ideal candidate will have supply chain, financial, purchasing, and negotiating experience and have project management responsibilities including, but not limited to Risk and Opportunity management, supplier management, and the ability to work in cross-functional teams. Monitor and communicate supply chain performance metrics and proactively act to address program, product, and functional issues impacting kit availability, on-time delivery to MRP, and on-hold purchase requisitions.
NewClient Scheduling Manager VITRA HealthClient Scheduling ManagerBoston, MARequires lifting and carrying equipment and supplies weighing up to 35 pounds; requires pushing and pulling equipment and supplies weighing up to 35 pounds; requires walking and standing; requires frequent sitting more than 75% of the workday; requires the ability to negotiate stairs; requires visual acuity and manual dexterity to operate equipment. Through innovative home- and community-based services, Vitra supports aging adults, people with disabilities, and individuals with complex care needs— supported by a Nurse, and Case Manager, Vitra ensures clients receive compassionate, personalized, and dignified care.
Atlas Data Operations Annotation Manager Boston Dynamics, inc.Atlas Data Operations Annotation ManagerWaltham, MA$115,000–$140,000 / yearRequired Skills & Experience: Bachelor's degree in a technical field, data science, or cognitive science preferred; proven experience managing teams in a data annotation, data quality, or machine learning data pipeline environment preferred. Serve as the Atlas working team lead for third-party annotation vendors, managing task allocation, performance accountability, and dual-source relationships to optimize cost, quality, and speed.
Site/Civil Project Manager 1 Tighe & BondSite/Civil Project Manager 1Manchester, New Hampshire$108,858–$142,876 / yearFull timeNearly 120 professional engineers strong and recent recipients of multiple ACEC Engineering Excellence and ASCE Project Awards, our senior technical and project management leaders have earned an outstanding reputation with private, state, and local government clients. As a valuable part of our Land Use team , a Site Civil Project Manager will lead the design, coordination, and execution of civil engineering projects across commercial, industrial, and residential sectors.
Oracle EPM (PBCS~PCMCS) Manager Deloitte Touche Tohmatsu LtdOracle EPM (PBCS~PCMCS) ManagerBoston, MA$134,500–$265,100 / yearDeloitte's Finance Transformation offering helps finance and global business services leaders navigate an increasingly challenging environment marked by disruptive tech like AI, market uncertainty, and regulatory change, and recognize the opportunity to better serve the enterprise, shareholders, customers, and regulators. The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
A47-Project Manager 157281 FHRA47-Project Manager 157281Boston, MAIdentify resources needed, negotiates with people managers as required to lead project teams, ensuring clarity of project roles and responsibilities, so that all project plans are completed within defined timeframes, meeting objectives and strategic goals. Oversee business requirements to meet expected business solutions and trace delivery of requirements through testing and final implementation, with mentoring by a more experienced project manager, as needed.
Manager of Student Support Academy of the Pacific Rim Charter SchoolManager of Student SupportBoston, MAFor 25 years, APR has empowered diverse learners (90% students of color; 11% English Learners; 25% on IEPs) of all racial and ethnic backgrounds to achieve their full intellectual and social potential through high-quality academic and enrichment programs to promote college and career exploration, cultural immersion, and community service. Process referrals for and chair all original, re-evaluation, and emergency placement team meetings; support in the development of Individual Educational Plans (IEPs) for these students, including transition for students with disabilities beginning at age 14; secure parent signatures for these plans.
Product Manager CoorsTekProduct ManagerMilford, NHThe Product Manger will collaborate and align with commercial leaders on setting and executing against the global product strategy, pricing collaboration, product modifications for margin management, and achieving targeted margin growth. Track product line health against key metrics including volume growth, profit margin, operating cash flow, asset utilization, and working capital management.
Contracts Manager (Top Secret Clearance Required) RTX CorpContracts Manager (Top Secret Clearance Required)Cambridge, MARole Overview: As a Contracts Manager you will be skilled in US Government and commercial contracting, contract negotiation, and enjoy working as part of an integrated project team, working closely as a trusted business partner with program managers, finance, legal, and other cross-functional peers in support of proposal preparation, program gate reviews, contract execution, program management reviews, and other contractual related matters affecting the business unit's portfolio. Review and assess US Government and commercial customer requests for proposals, identify proposal requirements and risks, assess intellectual property issues, review and redline terms and conditions, manage cost volume development, work with pricing and estimating to support proposal development, support gating and securing required management approvals, and support submission.
Project Manager – Hardscape & Landscape Construction Vaco LLCProject Manager – Hardscape & Landscape ConstructionBoston, MA$62,000–$70,000 / yearDetermining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs.
NewAssistant General Manager Avolta AGAssistant General ManagerMA$64,789–$77,175 / yearThe AGM position is expected to work a varied and rotating schedule to be on site at various operating days and hours each week; some opening shifts, during some busy dayparts, and during some closing shifts to monitor restaurant associates' work activities during these different days and times. Requirements: Ability to work shifts during various operating days and hours each week; during opening, during busy day parts, and during closing to monitor restaurant associates' work activities during these different days and times.
NewProject Manager Keville Enterprises Inc.Project ManagerBoston, MAFull timeLead on specific initiatives assigned by the Senior Project Manager that improve MSBA processes and implement best practices for school building, from the quality and cost-effectiveness of construction to long-term durability and sustainability. ESSENTIAL FUNCTIONS AND RESPONSIBLITIESManage project schedules, budgets, cost estimates and scope to ensure compliance with MSBA guidelines and funding agreements while tracking project-specific events, costs and construction developments.
Sr. Construction Manager NANA Regional Corporation IncSr. Construction ManagerBoston, MA$165,000–$180,000 / yearJade Creek is seeking an experienced Senior Construction Manager to lead a diverse portfolio of federal construction and renovation projects across the Northeastern U.S. This role is responsible for end‑to‑end project delivery planning, estimating, scheduling, construction execution, commissioning, and closeout and will manage multi‑disciplinary teams across several simultaneous task orders. This position requires a leader who thrives in fast‑paced, multi‑trade, federally regulated environments, understands the unique operational constraints of active military installations, and is deeply committed to delivering high‑quality results that support national defense, public service, and mission continuity.
Dining Retail Manager Tufts UniversityDining Retail ManagerSomerville, MassachusettsSupervises the preparation and presentation of food served in the Retail location/s, and the appearance and utility of all food service stations, cashiering, general cleaning, and housekeeping, executing opening and closing procedures and all other assignments related to delivering an outstanding customer experience. In addition, the Retail Manager may be responsible for counting cash drawers and enforcing cash handling procedures, monitoring cash handling staff for accuracy and accountability (assigning cash drawers, verifying cash fund daily).
Project Manager Tetra Tech IncProject ManagerBoston, MA$120,000–$145,500 / yearWith 25,000 employees working together, Tetra Tech provides clear solutions to complex problems by Leading with Science to address the entire water cycle, protect and restore the environment, design sustainable and resilient infrastructure, and support the clean energy transition. Our Boston team partners with municipalities and utility clients throughout New England and across the U.S., delivering innovative solutions for water and wastewater treatment, conveyance systems, stormwater management, pump stations, and site infrastructure.
Business Development Manager PolyAIBusiness Development ManagerBoston, MA$110,000–$120,000 / yearBeyond coaching and developing a high-performing team, you'll continuously optimize our outbound strategy, qualification framework, and GTM processes through data-driven decision making and cross-functional collaboration. *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]"> PolyAI is looking for a Business Development Manager to lead and scale our Business Development function, reporting into our GTM leadership team.
ServiceNow - Moveworks Consulting Manager Deloitte Touche Tohmatsu LtdServiceNow - Moveworks Consulting ManagerBoston, MA$141,200–$278,300 / yearLead workshops, design sessions, and stakeholder reviews to define user journeys, sprint priorities, and configuration decisions for knowledge management, conversational flows, enterprise search, and agentic AI capabilities. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.
Territory Manager SRS Distribution Inc.Territory ManagerMalden, MA$37,500–$75,000 / yearDirect Manager Direct Reports: As a Territory Manager at SRS Building Products, you will work in close partnership with the Regional Sales Manager to strategically drive sales performance and align with broader company goals. Depending on the role, associates may also be eligible for performance-based bonus programs, commissions, profit-sharing programs, car allowance or automobile and fuel program, and reimbursement for travel expenses in accordance with company travel policy.
IT Senior Project Manager GovServicesHubIT Senior Project ManagerBoston, MassachusettsThe position requires the candidate to be energetic; detail oriented and possess exceptional communication skills (both written and verbal) to lead and manage IT projects supporting business-driven and customer service-oriented initiatives with cross agency collaboration. The Enterprise Data Warehouse project is designed to replace the existing SQL Server based Data Warehouse with a new modern Data Warehouse adhering to the EOHHS technology platform based on Informatica and Snowflake.
Financial Reporting Controllership Manager Deloitte Touche Tohmatsu LtdFinancial Reporting Controllership ManagerBoston, MA$141,200–$278,300 / yearCertified Public Accountant (CPA), Certified Internal Auditor (CIA), Chartered Financial Analyst (CFA), Chartered Accountant (CA), Certified Cost Accountant (CCA), Certified Management Accountant (CMA), Chartered Alternative Investment Analyst (CAIA), or Financial Risk Manager (FRM) credential, or progress toward one. As a Manager, Strategy, Growth, and Transformation on the Finance Transformation Record to Report team, you will be responsible for: Assess controllership and record-to-report processes, identify gaps, and develop transformation roadmaps.
Global Accounting Manager BCG Digital VenturesGlobal Accounting ManagerBoston, MA$108,000–$120,540 / yearYou will collaborate with team members globally, including regional and local office finance teams, Treasury, Tax, Global Field Operations, Risk, Finance Systems, external auditors, and finance transformation project teams. Lead the preparation of the global year-end close process memo and supporting appendices, providing global offices with clear guidance on deadlines, procedures, and key accounting policy requirements to ensure consistent and accurate year-end submissions.
NewSenior Data Product Manager, Delivery Transformation Remote ezCater, Inc.Senior Data Product Manager, Delivery Transformation RemoteMARemoteFulfillment is one of the most data-rich and operationally complex parts of our business, spanning demand and capacity signals, partner and driver assignment, pickup and delivery execution, and the events and telemetry generated at every step across internal systems and external delivery partners. You will own the data asset for fulfillment as a product - the canonical model of the domain, the metrics architecture on top of it, and the governed data products and signals that power analytics and the models behind intelligent routing, risk scoring, and service-level decisions.
NewManager, Transfer Pricing Deloitte Touche Tohmatsu LtdManager, Transfer PricingBoston, MA$116,175–$237,375 / yearOur purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities. The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
Assistant Store Manager - Sales & Service, Full Time, Lynnfield - Williams Sonoma Williams Sonoma IncAssistant Store Manager - Sales & Service, Full Time, Lynnfield - Williams SonomaLynnfield, MA$22–$25 / hourToday, we''re a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we''re always looking for new energy and ideas. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces.
Senior Logistics Manager Axient LLCSenior Logistics ManagerBedford, MAThe individual shall be capable of supporting and executing the following requirements: Be the trusted logistics advisor You will craft and deliver expert ILS solutions supporting advanced systems for the warfighter, influencing sustainment decisions and system suitability. Deliver data-informed insight Provide regular analytical support on logistics metrics like supply levels, reliability, and maintainability, feeding them into major logistics reviews for informed decision-making.
Manager, Mergers and Acquisitions Deloitte Touche Tohmatsu LtdManager, Mergers and AcquisitionsBoston, MA$141,150–$288,375 / yearOur purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities. The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
Cloud Security Manager - Azure Infrastructure & AI Deloitte Touche Tohmatsu LtdCloud Security Manager - Azure Infrastructure & AIBoston, MA$134,500–$265,100 / yearAs a Cloud Security Manager on the Cloud Cyber Risk team, you will be responsible for: Leading Azure cloud cyber risk engagements across governance, identity, application security, platform as a service security, infrastructure security, AI security, security monitoring, resilience, and data protection. Cybersecurity certification such as Certified Cloud Security Professional (CCSP), Certificate of Cloud Security Knowledge (CCSK), Certified Information Systems Security Professional (CISSP), Cisco Certified Network Professional (CCNP), or Cisco Certified Network Associate (CCNA).
Oracle EPM Manager - FCCS Deloitte Touche Tohmatsu LtdOracle EPM Manager - FCCSBoston, MA$134,100–$265,100 / yearAs an Oracle EPM Manager, FCCS on the Controllership and Treasury Transformation team, you will be responsible for leading Oracle Enterprise Performance Management (EPM) transformation engagements and delivering Oracle Financial Consolidation and Close Cloud Service (FCCS) solutions for clients. Experience completing at least 2 full life cycle cloud Oracle Enterprise Performance Management (EPM) implementations, including Oracle Financial Consolidation and Close Cloud Service (FCCS) or Oracle Account Reconciliation Cloud Service (ARCS).
Oracle Gen AI Manager Deloitte Touche Tohmatsu LtdOracle Gen AI ManagerBoston, MA$134,500–$265,100 / yearYou will help organizations improve automation, insight, and operational efficiency while applying emerging technologies such as Microsoft Copilot, Google Cloud Agent Space, LangGraph, Glean, and other enterprise AI platforms to drive business value. The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
Drinking Water Technical Manager Woodard & Curran, Inc.Drinking Water Technical ManagerAndover, MA$100,000–$165,000 / yearThe successful candidate will have technical and project delivery expertise in civil and environmental engineering and an in-depth understanding of the engineering concepts associated with all types of municipal water systems, including water supply and treatment processes and distribution systems infrastructure. In this role, you will collaborate with our municipal clients to develop, design, and deliver various drinking water projects across the New England region, including Massachusetts, Maine, Rhode Island, and Connecticut.
Regional Account Manager Vanguard RenewablesRegional Account ManagerWeston, MA$110,000–$120,000 / yearThe Regional Account Manager will play a crucial role in managing relationships with our existing regional clients, collaborating with internal VR teams to solve problems, and field inquiries via phone, email, and client service portals. It is committed to advancing decarbonization by reducing greenhouse gas emissions from farms and food waste, generating renewable energy, and supporting regenerative agriculture on partner farms.
NewCare Manager AgeSpanCare ManagerDanvers, MA$28–$29 / hourFull timeCollaboration with outside agencies as needed including attending discharge meetings and meetings with vendor staff and coordinating with staff from other agencies to resolve issues affecting consumers. Hours: 37.5 per weekOur Commitment to Diversity and InclusionAgeSpan is strongly committed to fostering a professional environment that recognizes, respects, and encourages the unique contributions of a broad spectrum of qualified employees.
NewAssociate Manager, Brand Lactalis American GroupAssociate Manager, BrandBedford, NHIn the US, we proudly offer an unrivaled house of beloved brands, including Galbani Italian cheeses and ricotta, Président specialty cheeses and butters, Kraft natural and grated cheeses, Breakstone's cottage cheese, Cracker Barrel, Black Diamond cheddar, and Parmalat milk. Product Innovation/Renovation: Collaborate with cross-functional teams on new product development initiatives, focusing on key growth areas within the yogurt category, product and packaging design, P/L execution, and marketing strategies to drive awareness of the new innovation.