Mooresville, NC23 days ago
Ensure media investment is optimized to deliver incremental sales, customer acquisition, traffic growth, and advertising contribution to sales, supported by a rigorous performance and measurement framework including return on investment, return on advertising spend, incrementality, marginal return analysis, agile attribution, marketing mix modeling, experimentation, and testing. Own and govern more than $800 million in annual domestic media investment, leading the development and execution of integrated, full-funnel media plans across mass media, digital media, retail media, and emerging platforms, with disciplined allocation across brand, performance, and commerce-driving channels.