ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trends • Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity • Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients' business objectives • Drives adoption of stated account management guidelines through example setting, positive reinforcement and behavioral correction • Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members • Conducts performance reviews and career path plans for direct reports • Establishes expectations and goals for team on performance marketing thought leadership • Provides cross media planning training for their direct reports. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions • Communicates and implements a Participation Planning Process or all accounts • Independently leads performance and strategy presentations • Solves client problems and uses conflict management skills within a professional environment • Manages strategy development and implementation for complex marketing analysis fields, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising efficiency, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and return on investment measurement • Leverages syndicated digital research (e.g.