ul>User Adoption & Change Management • Design and execute adoption strategies for new tool rollouts, feature releases, and process changes across all GTM functions • Establish 30/60/90-day adoption milestones and KPIs (active users, feature utilization, time-to-productivity, user satisfaction) • Lead cross-functional change management efforts partnering with GTM Enablement, Communications, and business unit leaders • Proactively identify adoption barriers through user feedback, support ticket analysis, and field observations. In-App Support & User Experience Optimization • Establish feedback loops with end users to continuously improve tool configurations and workflows • Triage common pain points and partner with Platform Management to resolve systemic issues • Collaborate with Architecture & Design to embed AI-driven guidance, automation, and workflow simplification into tools • Maintain communication cadence with GTM Strategy Ops leads to understand business unit-specific enablement needs.