Proactively conduct cold outbound outreach via phone, email, LinkedIn, voice and video to engage prospects within a defined account base Support marketing campaigns by conducting cold outreach and following up on inbound MQLs such as webinars, whitepaper downloads and demo requests to qualify interest and book meetings with the Business Development team Qualify prospects through discovery conversations, understanding their needs, challenges, current environment and potential fit with our offering Book qualified meetings and conduct a professional handoff to the Business Development team Build and maintain a pipeline of engaged prospects through consistent outreach and follow-up, utilising the available tech stack Develop a strong understanding of target personas, the challenges they face, and how Compliance & Risks solves those challenges Act as a subject matter expert by continuously building knowledge of Compliance & Risks' products and value proposition to effectively engage and educate prospects. Maintain accurate and up-to-date records of all activities, leads, accounts and opportunities within HubSpot and Salesloft, ensuring full CRM hygiene and visibility Utilise tools such as LinkedIn Sales Navigator and ZoomInfo to identify target accounts, key stakeholders and build structured account maps Proactively research accounts using tools such as ZoomInfo and LinkedIn Sales Navigator to identify relevant signals and triggers at both account and contact level, using these insights to prioritise who to engage, when to engage them, and why Leverage the available tech stack to support prospecting, outreach and pipeline development, ensuring consistent and effective activity Use LinkedIn to engage prospects through InMails, messages, and voice or video notes, supporting outbound activity through relevant and timely interactions within your defined account base.