St. Petersburg, FL27 days ago
Responsibilities Optimizes the online merchandising strategy: Partners with GMM/DMM, eCommerce, Marketing Teams, and Store Operations to optimize digital strategy for growing sales while maximizing profitability Translates in-store category strategy and overall eCommerce strategy into online experience, including decisions that improve product page views and conversion rates and impact category & family pages (e.g., which products to highlight, creative to launch), product pages (e.g., which attributes must be listed), and online taxonomy, navigation, & sorting functions Formulates category strategies in creating differentiated omnichannel and website shopping experiences for key customer segments, leveraging a deep understanding of key customer needs Examines category merchandising strategies of key competitors and best-in-class online retailers to understand emerging online trends and web developments Recommends changes (e.g., promotions) to online category strategy based on customer and competitive insights, understanding of brand and vendor strategies, DSG company initiatives, etc. They will partner with the Omni Fulfillment team on emerging capabilities and site messaging to the customer (e.g., Buy Online Ship from Store/Buy Online Pick Up In Store) and formulate site-wide strategies to create differentiated online experiences that influence customers' shopping or researching merchandise across all channels.