li>Leads competitive intelligence efforts involving business, sales, strategy, pricing, manufacturing, and technology; includes spanning markets, gathering, constructing, synthesizing, and analyzing key competitors and products including assets, capacities, utilization, cost base and strategies. Working with the appropriate cross functional team, the SMM is responsible for developing a compelling value proposition and offer for each market segment, as well as designing a marketing and sales effort to maximize the market segment's volume, revenue and variable margin contribution.