CINCINNATI, OH30+ days ago
Lead preparation, development, execution, and monitoring of media plans • Gather information and conduct initial data assessment to be used in developing media plans, such as demographic profiles, media usage habits, and media costs • Ensure flowcharts, monthly budgets, authorizations, delivery recaps, competitive analyses, and billing is properly maintained • Project manage brand-specific and cross-category work • Evaluate media opportunities and craft POVs for the category. Desire for deeper understanding of media planning and activation as well as the business Advanced computer skills (MS Word, Excel, PowerPoint) Experience using media-specific software, tools and data (MediaTools, MediaOcean, Prisma, comScore, MRI, agency research and planning tools, etc.).