li>Demonstrated expertise developing and delivering executive-ready digital marketing and omnichannel reporting and strategic decision support that clearly communicates performance trends, strategic implications, and recommended actions for senior leadership, surfaces enterprise optimization opportunities and testable hypotheses across brands and channels, and is digestible for both technical and non-technical audiences while driving action among diverse stakeholders. This role serves as a principal CX analytics expert and advisor and partners closely with Brand, Omnichannel Operations, Media, IT, external agencies, and Commercial Analytics stakeholders, including senior commercial leadership, to translate business objectives into measurable KPIs, deliver actionable insights, and continuously optimize performance across paid media, CRM, web, and other customer engagement channels.