li>Go-To-Market Execution: Create and present seasonal Lifestyle category strategy for the Region, including distribution and segmentation guidelines, price architecture, margin implications and influence both Global, Regional Channel Merchandising, Sales, Planning, Marketing, and Operations counterparts as per defined GTM process.
Brand Goals & Commercial Alignment: Serve as the Region's voice with Global Lifestyle leadership, influencing Global brand strategy while ensuring Regional merchandising plans align with commercial goals across Wholesale and DTC (Retail + Ecommerce) channels throughout the GTM process.