Los Angeles, CA30+ days ago
Here you'll get to: Lead and manage a team of marketing leaders who work directly with label marketing teams to plan and execute D2C campaigns Own the global CRM and lifecycle marketing strategy, including email, SMS, and data acquisition initiatives Oversee marketing for WMX's third-party business, driving growth beyond Warner-signed artists Develop and launch new D2C properties and platforms that expand WMX's ecommerce footprint and diversify revenue Set and manage paid media strategy across Meta, Google, TikTok, and emerging platforms Partner with ecommerce, creative, and operations teams to ensure marketing initiatives are operationally sound and scalable Establish KPIs, reporting frameworks, and performance dashboards across all D2C marketing efforts About you: You are a senior D2C marketing leader with experience managing teams and complex stakeholder relationships You have a strong understanding of how to market to fans across music, culture, and consumer products You are comfortable balancing long-term strategy with near-term execution You understand how to build systems that scale while still supporting artist-specific nuance You are data-informed and results-oriented, without losing sight of creative storytelling You have experience working closely with labels, brand partners, or similarly matrixed organizations We'd love it if you also had: 7 - 10 years of experience in a similar role Proven success growing third-party or non-core revenue streams Experience launching and scaling new digital commerce properties or platforms Experience working across global markets and coordinating international campaigns As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. Job Title: VP, D2C Marketing Report To: President of Merchandise, WMX Location: Los Angeles, CA A little bit about our team: WMX is Warner Music Group's merchandise and e-commerce services division, focused on helping artists connect with fans through merchandise, physical music, touring, VIP ticketing, retail, licensing and direct-to-consumer experiences.