Spec 3, Marketing Communication & Digital Marketing

Summary
Duration - 12 months contract 

Client  is seeking an experienced Marketing Automation Specialist to support the execution and quality assurance of global and regional campaigns in Adobe Marketo Engage.

This hands-on role will build, test, launch, and troubleshoot Marketo campaigns while serving as a quality checkpoint for work created by internal marketers and agency partners. The specialist will ensure emails, landing pages, audience targeting, tracking, and campaign configurations are accurate, polished, and structured to support reliable reporting and attribution.

This is not an order-taking role. The successful candidate must think critically, identify gaps, anticipate downstream impacts, and proactively recommend solutions.
Key Responsibilities:

Marketo Campaign Execution:

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• Build, configure, test, and launch Marketo programs, smart campaigns, emails, landing pages, forms, lists, segmentation, and automated workflows.
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• Configure triggers, filters, flow steps, tokens, personalization, dynamic content, and audience criteria.
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• Troubleshoot campaign, data, and workflow issues and recommend appropriate solutions.
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• Support campaign adaptation and localization across countries and regions.
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Quality Assurance:

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• QA emails, landing pages, forms, and campaigns created by internal marketers and agency partners.
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• Review and correct desktop and mobile layouts, including spacing, imagery, formatting, links, buttons, calls to action and dark mode optimization.
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• Validate audience selection, exclusions, segmentation, suppression logic, personalization, links, forms, and campaign flows.
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• Ensure customer-facing materials are accurate, visually polished, and ready for publication.
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Tracking, Reporting & Data Quality:

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• Confirm that UTM parameters, naming conventions, and other tracking requirements are implemented consistently.
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• Verify that Marketo program tokens are complete and populated correctly.
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• Consider the downstream impact of campaign configurations on reporting, attribution, lead management, and data quality.
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• Support contact imports, audience preparation, lead-processing workflows, and Marketo-Salesforce campaign processes.
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Campaign Operations:

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• While leveraging templates, naming conventions, folder structures, documentation, privacy requirements, and governance standards, be proactive about documenting latest guidelines across three different regional Marketo instances.
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• Manage multiple campaign requests and deadlines independently.
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• Proactively identify risks, incomplete requirements, and opportunities to improve campaign quality and execution.
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Education and Experience

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  Current Adobe Marketo certification at the Expert or Architect level is require

• 3–7 years of hands-on Adobe Marketo Engage experienDemonstrated experience working across multiple Marketo instances and Salesforce orgs, preferably in enterprise or multi-business-unit environments

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• Experience working in an integrated Marketo and Salesforce environment

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  Experience with campaign QA, responsive page layouts, Marketo segmentation and dynamic content, audience targeting, UTMs, program tokens, reporting, and attribution.

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  Working knowledge of Marketo Velocity scripting, including the ability to review, troubleshoot, and modify Email Script Tokens, is preferred.

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  Experience working in a regulated industry, such as medical device, pharmaceutical, healthcare, or financial services.

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  Experience with Knak, global campaigns, and multilingual execution is preferred.

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  Bachelor’s degree in Marketing, Communications, Computer Science, Data Analytics or a related field.

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Skills & Attributes

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  Exceptional attention to visual, technical, and data accuracy.

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  Strong critical thinking, problem-solving, and troubleshooting skills.

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  Able to question incomplete or incorrect requirements and recommend better solutions.

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  Understands how campaign decisions affect customer experience, reporting, attribution, and data quality.

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  Highly organized and able to manage multiple priorities and deadlines.

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  Able to work independently while collaborating effectively with global teams and agency partners.

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Additional Details:

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• Location: Irvine, CA; remote and hybrid considered for US-based candidate
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Aligning our overall business objectives with performance, we offer competitive hourly rates and a supportive work environment.

• Referrals
• Family and Wellness benefits
• Continuous Growth and Career Development