New ProductsUse market research processes, identifying new products to target, new product line extensions, and new categories based on market needs and demandIdentify and quantify product development prioritization metrics such as market demand, competitive differentiation, development resources, estimated sales, and speed to marketAssist in the establishment of business cases including product features, value proposition, financial metrics, go to market requirements, and timelinesEnsure accuracy of images, content, instructions, box art and any other go‑live product detailsWork with Sales/Marketing to define the go‑to‑market strategy, helping them understand the product positioning, sales potential, key benefits and target customerTrack and review product development schedule progressInspect and test functionality of product samples to ensure accuracy to business caseReview instruction sheets for accuracy and ways to improveOther Duties & ResponsibilitiesInteracting with other departments – establishes and maintains very positive working relationships with Marketing, Purchasing, and other teamsParticipation in Industry/Customer Trade Shows, Conferences, and EventsAssists Marketing team with educating the sales teams on market insights, products, product marketing materials, spec sheets, social media campaigns, etc. Collect and synthesize quantitative product data and metrics through market researchGather product requirements and align them with business goalsCoordinate with stakeholders to achieve the product visionGather product requirements, prioritize feature implementations and improve overall user experienceContinuous evaluation of industry trends, end‑user insights, customer feedback, technical/mechanical advancements, competitive analysis, and marketing requirementsAnalyze, track and report on product sales and trends against budgeted and forecasted plans; alerting team of positive and negative trends, and recommending responsive actionsReview short‑term and long‑term sales forecasts, special reports for accuracyExecute competitive marketplace benchmarking and analysis for key product categoriesAssist with forecasting to maintain ideal stock levels to support the businessIn conjunction with other departments, understand and incorporate environmental, regulatory, competitive climate, and trends into product development programsIdentify cost reduction initiatives to improve value to the brand, customer, and consumerCreate competitive benchmarking that reflects understanding the consumerMaintain a product management board to track new products, transitions, and discontinuations.