Digital Marketing Coordinator

ROCKFORD HOUSING AUTHORITY

Job Description

Digital Marketing Coordinator

SALARY LEVEL: SCHEDULE 4

FLSA STATUS: EXEMPT

DEPARTMENT: HOUSING OPERATIONS

SUPERVISOR: CHIEF EXECUTIVE OFFICER OR DESIGNEE

Position Overview:

The Digital Marketing Coordinator will support the Director of Digital Marketing in executing and managing digital marketing initiatives to drive brand awareness, engagement, and conversion. This high-level role requires a strategic thinker with excellent project management skills and the ability to oversee multiple digital marketing campaigns.

Primary Responsibilities:

The Digital Marketing Coordinator will support the Director of Digital Marketing by executing and managing digital marketing initiatives to enhance brand awareness, engagement, and conversions. This role involves assisting in the planning, execution, and optimization of campaigns across various channels, including SEO, SEM, social media, email, and PPC. The Coordinator will work with internal teams and external vendors to ensure timely campaign delivery and support content creation efforts aligned with the overall marketing strategy. Additionally, the Coordinator will oversee the development of visual and written content for digital platforms, monitor key performance metrics, and prepare detailed analytics reports with insights and recommendations for improvement.

Essential Duties and Responsibilities:

Campaign Support:

• Assist in the planning, execution, and optimization of digital marketing campaigns across various channels including SEO, SEM, social media, email, and PPC.
• Coordinate with internal teams and external vendors to ensure timely and effective campaign delivery.
• Create, plan, and coordinate in-person agency presentations, ensuring all aspects such as lighting, sound, digital broadcasting, catering, table settings, and overall aesthetics are properly arranged.
• Content Management:
• Support content creation efforts for websites, blogs, social media, and email marketing, ensuring alignment with the overall marketing strategy.
• Oversee the development of visual and written content for digital platforms.
• Analytics and Reporting:
• Monitor and report on key performance metrics for digital marketing campaigns.
• Assist in the preparation of detailed analytics reports, providing insights and recommendations for improvement.
• Team Collaboration:
• Work closely with the digital marketing team to ensure alignment and support for marketing initiatives.
• Provide guidance and support to junior team members as needed.
• Budget Management:
• Assist in developing and managing the digital marketing budget.
• Track and report on spending to ensure campaigns are within budget.
• Administrative Support:
• Manage the Director of Digital Marketing's schedule, including arranging meetings, appointments, and travel.
• Handle administrative tasks such as preparing documents, presentations, and correspondence.

Competencies:

• Strategic Thinking
• Project Management
• Analytical Skills
• Communication Skills
• Creativity and Innovation
• Technical Proficiency
• Team Collaboration

Minimum Qualifications Required at Time of Application:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in digital marketing or a related role.
• Familiarity with digital marketing tools and platforms, including Google Analytics, AdWords, and social media management tools.
• Strong written and verbal communication skills.
• Excellent organizational and time management skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

At the discretion of the CEO a combination of Education and experience can be used to meet the qualifications

Scope of Authority:

• This role supports the Director of Digital Marketing and may have decision-making authority within specific projects and tasks as delegated.

COMMUNICATION:

All communication will follow the guidelines set forth in the current Rockford Housing Authority's communication plan and RHA Employee Handbook.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations for persons with known disabling conditions will be considered in accordance with State and Federal law. The noise level in the work environment is usually moderate.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to stand, walk, use hands to finger, handle, or feel, and reach with hands and arms. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities this job requires include close vision and the ability to adjust focus.

OTHER DUTIES:

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Related duties, responsibilities, and activities may change at any time, with or without notice.

EEO POLICY:

The Rockford Housing Authority does not discriminate against employees or applicants for employment on account of race, creed, color, national origin, sex, age, political or union affiliation, nor any unlawful discrimination prohibited by applicable State and Federal laws. It is the policy of the Employer to take affirmative action to encourage and foster employment of minorities, women, and disabled persons.

5/2024