Informs sales teams of company/supplier activities and contributes to the on-going education of sales associates by working with the applicable departments (Business Manager, In House Trainers) in the planning, preparation and execution of general sales meetings to effectively communicate programs, strategies, policies, sales and training objectives. Achieves company sales, marketing and financial goals by organizing, directing, motivating and developing a team of field sales managers and sales representatives and by focusing a significant portion of time in the field, coaching associates and cultivating key accounts.