Product Managers through Franchise Heads) and cross-functional partners (e.g., Analytics & Insights, Agile, Media, Managed Markets, Patient & Market Access, Medical), the Associate Director helps teams apply a common marketing language, best-practice tools, and measurement approaches to deliver commercial excellence and better outcomes for patients. - Partner and advise brand and launch teams: Serve as a strategic partner to brand teams and cross-functional stakeholders on core marketing and content capabilities (e.g., insights generation, product positioning, customer engagement strategy, measurement, content strategy), tailoring support to brand maturity (launch, growth, LOE) and business context.